Make a list of the people in your field who enjoy unfair advantages. How can you collaborate with them?

It doesn’t last forever, but that’s really not the point.

It would be uncomfortable to remove me entirely from the workflow. I might feel lazy, guilty, even nervous about it. Did the bot book the right flight? Does it know I prefer morning flights, hate red eyes, and am a loyal Delta SkyMiles member? A better path would be the chatbot saying, “Sure Rex, here are three options for you to choose from.” I fe... See more

I find explaining any actually interesting idea usually requires explaining like 5 subsidiary ideas. If you’re lucky. If you’re unlucky it’s like 25 and either they’re ready for a three hour lecture or you’re not going to succeed.

"It's remarkable how often the real problem is not what happened, but how it was communicated."

The process of writing a manifesto, at its core, is the process of clarifying your desire . In a world that's constantly distracting us with digital noise and shiny objects, keeping us running on a mimetic treadmill of manufactured desires, getting clear about what you want, deep down, is a radical act. Exploring and articulating what matters most,... See more

There is something beautiful in that. MSCHF is the rare company where being true to yourself allows you to make a comfortable living. If the MSCHF thesis turns out to be right—if taste becomes the key competitive advantage in an age where creation is cheap—then aren’t taste-based businesses the best possible outcome for the world? All you have to d... See more

WHEN REVIEWING WORK, THINK IN THEMES. Let the CD worry about plot holes.

People will sometimes approach me with projects I don't really want to do. But if I do them, those people will smile and shake my hand and go, “We feel positive emotions, and it's because of you!” and that will feel good. So I often end up signing on to these projects, feeling resentful the whole time, cursing myself for choosing—freely!—to work ha... See more