Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
... See moreWhen you’re creating, you have to have an internal compass. An innate, inherent thing that I’ll call a passion-o-meter — a meter that measures when you really believe in something.
Something has to feel right to you, whatever that unknown thing is, in order for you to share it with others. It’s about having such a keenness to bring that thing you
the long game of small bets
To stick out, brands are reliant on hyperactive, often unhinged, social handles, whose success is measured by how well the mimic prevailing trends and create stunt content rather than communicate larger brand ideas.
— From “Not a Playbook”
Are we soon going to step out of the fad cycle to re-prioritise ideas? Do people even know what ideas are anymore?
A prose writer should state exactly what he feels; or else - and this is often more effective - deliberately understate. But how difficult to persuade young writers of this! So often their impulse is to assume that talking big is the same as talking vigorously. As well suppose that the best way to sing well is to sing loud.
F.L. Lucas, Style
A great part of the writer's problem, then, is how to catch the ideas that creep forth in the stillness, like magic mice, from their holes... It pays, I think, to meditate a good deal, both before beginning to write, and at intervals while writing. The process of creation may refuse to be bustled. The writer's reverie with a cigarette by the fire... See more
Style is a means by which a human being gains contact with others; it is personality clothed in words, character embodied in speech. If handwriting reveals character, style reveals it still more.
F. L. Lucas, Style