Agalia Tan

Some of the most powerful things a brand can do are incredibly difficult to directly attribute. Someone sees something you made, goes to an event, hea

In the current state of marketing, brands are too trained to have incredibly short attention spans.We launch something, look at the first 24 / 48 / 72

Rachel: You previously worked at TikTok, an app that I would argue has sped up social media. How do you play the long game while also participating on

the real competitive advantage over the next few years is going to be those left with true taste, curiosity, and conviction. Being able to look at all

“That level of cognitive discipline is just going to be really tough for most people,” he continues. “It requires setting aside your short-term attent

Once you state the premise plainly, it begins to look absurd. A company hires talented people to spend months developing an identity, then tries to pa

Instead of asking how to “increase consideration,” work out the discrimination. Who is excluding

the real competitive advantage over the next few years is going to be those left with true taste, curiosity, and conviction. Being able to look at all