Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
PV carves out new audience with booktok adaptations
Beauty no longer lives in a single routine or final reveal, but unfolds continuously, shaping how you eat, move, spend, and recover. In this context, traditional beauty campaigns centred on the finished look feel increasingly out of date.
Beyond traditional beauty aisles, beauty now involves things like red light therapy, adaptogens, tweakments.
When the body becomes the new investment that we can micro-manage and control amidst the certainty, beauty has bled into healthcare and wellness, and obviously, transformed into content.
... See moreToday, GLP-1s, peptides, supplement stacking, and hyper-optimized gym culture position the body as something to be continuously adjusted and improved. Biohacking,