Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
bio.site
what’s the most surprising thing that’s happened to you over the past year?
But the mindset is changing: less presence for presence’s sake, 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻 behind where, how and why we show up.
This change poses a design challenge:
🐚 How do we build 𝘂𝗻𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗮𝗯𝗹𝗲 experiences?
🐚 How do we measure their impact?
🐚 How can brands create cultural spaces that don’t beg for attention, but earn it by be... See more
This change poses a design challenge:
🐚 How do we build 𝘂𝗻𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁𝗮𝗯𝗹𝗲 experiences?
🐚 How do we measure their impact?
🐚 How can brands create cultural spaces that don’t beg for attention, but earn it by be... See more
It’s especially difficult when clients still ask for traditional metrics of ‘culture’
🌀 People are quietly quitting Instagram (👋 fellow lurkers)
🌀 They're adding friction to break the scroll (deleting apps, muting notifications)
🌀 They're building slower, smaller spaces (on Discord, WhatsApp… and most importantly around 𝗿𝗲𝗮𝗹 tables again)
🌀 They're designing moments to experience, not to optimise for content
It’s not anti-digit... See more
🌀 They're adding friction to break the scroll (deleting apps, muting notifications)
🌀 They're building slower, smaller spaces (on Discord, WhatsApp… and most importantly around 𝗿𝗲𝗮𝗹 tables again)
🌀 They're designing moments to experience, not to optimise for content
It’s not anti-digit... See more
Planners have become neat freaks. They’ve learned to love the box, the… | Steve Walls | 25 comments
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“We’ve seemed to have lost the ability to find a way. We want to reclaim that scrappiness.”
For wayfinding, you need a compass and you need a direction. Not a map—a direction.
Dave Evans • Designing Your Life: For Fans of Atomic Habits
There are no maps to guide our most important searches; we must rely on hope, chance, intuition, and a willingness to be surprised.
Gordon Livingston • Gordon Livingston Quote
“It’s called wayfinding, princess. It’s not just sails and knots, it’s seeing where you’re going in your mind. Knowing where you are by knowing where you’ve been.” - Maui