Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
bio.site
... See moreWhen you’re creating, you have to have an internal compass. An innate, inherent thing that I’ll call a passion-o-meter — a meter that measures when you really believe in something.
Something has to feel right to you, whatever that unknown thing is, in order for you to share it with others. It’s about having such a keenness to bring that thing you
the long game of small bets
To stick out, brands are reliant on hyperactive, often unhinged, social handles, whose success is measured by how well the mimic prevailing trends and create stunt content rather than communicate larger brand ideas.
— From “Not a Playbook”
Are we soon going to step out of the fad cycle to re-prioritise ideas? Do people even know what ideas are anymore?
read about the topic, buy books on the topic. Explore the adjacent topics. Go one or two steps removed. Explore all the synonyms. Write about the thing. Write about it again. And again. Keep going until every angle of the idea was covered. Be boring . But in doing so, push and prod and explore the edges of the subject.
Do the Boring Thing: Weeknotes #39 — Tom Darlington
A prose writer should state exactly what he feels; or else - and this is often more effective - deliberately understate. But how difficult to persuade young writers of this! So often their impulse is to assume that talking big is the same as talking vigorously. As well suppose that the best way to sing well is to sing loud.
F.L. Lucas, Style
The sound of distant living
A great part of the writer's problem, then, is how to catch the ideas that creep forth in the stillness, like magic mice, from their holes... It pays, I think, to meditate a good deal, both before beginning to write, and at intervals while writing. The process of creation may refuse to be bustled. The writer's reverie with a cigarette by the fire... See more
The sound of distant living
Style is a means by which a human being gains contact with others; it is personality clothed in words, character embodied in speech. If handwriting reveals character, style reveals it still more.
F. L. Lucas, Style
The sound of distant living
Strategy is a combination of imaginative and singular thinking. Strategy is a point of view.
The sound of distant living
That model is dying because it doesn’t match the shape of the work anymore.
The work now is faster. More fluid. More intuitive. It doesn’t move in a straight line from brief to execution – it loops and iterates and responds in real time to culture and data and platform changes. It requires people who can think and make across disciplines. It... See more
The work now is faster. More fluid. More intuitive. It doesn’t move in a straight line from brief to execution – it loops and iterates and responds in real time to culture and data and platform changes. It requires people who can think and make across disciplines. It... See more