social media in 2026 and beyond
the new social is coming, and we aren't quite prepared for it
social media in 2026 and beyond
Beauty no longer lives in a single routine or final reveal, but unfolds continuously, shaping how you eat, move, spend, and recover. In this context, traditional beauty campaigns centred on the finished look feel increasingly out of date.
Beyond traditional beauty aisles, beauty now involves things like red light therapy, adaptogens, tweakments.
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When the body becomes the new investment that we can micro-manage and control amidst the certainty, beauty has bled into healthcare and wellness, and obviously, transformed into content.
... See moreToday, GLP-1s, peptides, supplement stacking, and hyper-optimized gym culture position the body as something to be continuously adjusted and improved. Biohacking,
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Brands sometimes assume that because Reddit has a highly effective media distribution platform that they can rely on low-effort ads.
While low-effort ads might achieve scale, they will not perform as well as ads with high intent, thought, and craft. Thoughtfulness in ad creation and awareness of where your ads will appear – particularly in terms of... See more
While low-effort ads might achieve scale, they will not perform as well as ads with high intent, thought, and craft. Thoughtfulness in ad creation and awareness of where your ads will appear – particularly in terms of... See more
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Have we coined the term Gen Z-baiting yet?
Apple has earned the right to experiment, and bend without breaking. 50 years and a new era on the horizon, the brand leans heavily into Gen Z marketing strategies, and debuts a new persona in the eyes of the next generation of Apple customers.
This campaign has the... See more
behindthe_briefinstagram.com“Have nothing in your houses that you do not know to be useful or believe to be beautiful.”
Might he say now: Have nothing in your feeds?
Morris insists that utility must coexist with beauty in our lives. His famous maxim is a deep elucidation of an extraordinarily powerful combination. When something manages to be both useful and beautiful it... See more
Might he say now: Have nothing in your feeds?
Morris insists that utility must coexist with beauty in our lives. His famous maxim is a deep elucidation of an extraordinarily powerful combination. When something manages to be both useful and beautiful it... See more
Joe Burns • Beauty Is The Antidote To Slop
The natural question at this point is to ask what is lost when everything becomes measured, optimised and distorted by the networked systems that underpin every facet of modern existence?
I believe that the answer is beauty .
It’s a delicate concept in a world organised through metrics and suffocated underneath performance dashboards. Beauty... See more
I believe that the answer is beauty .
It’s a delicate concept in a world organised through metrics and suffocated underneath performance dashboards. Beauty... See more
Joe Burns • Beauty Is The Antidote To Slop
“It raises another question: is the problem with social media platforms the model or the execution? Because if the problem is the execution, this makes sense. One platform copies the other, and so on. But if the problem is the model, then I wonder if there’s space for a new type of disruptive social media network to arise.”
What’s Next For Social?
Another key part of Collective Memory is its lack of likes, ads and, as a result, pressure. Instead of all of the above, Collective Memory uses “attention” to quantify what’s performing, allowing its community to decide what’s meaningful, and what therefore gets more exposure.
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Paris-based creative Carmi is here for Collective Memory’s lack of... See more
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Paris-based creative Carmi is here for Collective Memory’s lack of... See more
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