Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
bio.site
Some starting points for other people to learn from? Adjacent industries (education, film / tv, and publishing all have interesting lessons to teach), the OGs (retired / legendary ad people love to write books about the good old days and the first principles hold up nicely), and academics (imagine a ‘grown up’ version of our world, but with... See more
Jon Crowley • Why you aren’t getting better.
Great strategy isn’t about working forwards from backward-looking data in the form of numbers. It’s about working backwards from forward-looking data in the form of ideas.
How the work really gets done
None of us know how to know this much
Post-social does not require brands to abandon ambition, craft, or long-term thinking. It requires abandoning the idea that persuasion is the primary function of social media, because the real task is something different: to engineer memory under conditions of extreme distraction, mediated by systems that reward predictability, fluency, and... See more
Post-Social: Why Most Brand Strategy Is Written for the Wrong Machine
It is just a way of viewing children: as capable of competence, as craving meaningful work, as worthy to be included in serious discussions. We can learn to view them like that, but it is a subtle and profound shift in perception, a shift away from the way we are taught to view children. When I read the biographies, it feels a little bit like... See more
Henrik Karlsson • Childhoods of Exceptional People
she’s caught between two versions of herself—the cash-strapped idealist who once pursued acting alongside John, and the polished working girl she’s become.
Modern Dating, With a Lot of Talking, Talking, Talking
Knowledge of the world isn’t the same as experiencing the world. Why does online connection so often seem to lack aliveness, as compared to encounters with the world of flesh-and-blood people, nature, and material things? This paragraph from Karl Ove Knausgaard struck me as eloquent: “It feels as if the whole world has been transformed into images
... See more