What people really want is permission to feel and act in ways that ordinary life doesn't allow, and this is the right time to start pushing your experiences into uncomfortable territory.
What it needs is the ability to see the system it’s trapped inside. To read reality, not just chase trends. To think in second and third-order effects. To build without blueprints when all the old templates break. These aren’t soft skills. They’re survival literacies. And women have them.
a post-90s dynamic in dating: the commodification of people on dating apps, just another place to find made-to-order goods. The matchmaking service that Lucy provides does much the same thing, filtering out and matching candidates by numbers on a spreadsheet: age, weight, height, income. Characters constantly talk about feeling valuable, which here... See more
I’d recommend assuming there’s some area of your life where you are, without realizing it, frozen in time, and that locating it matters quite a bit. Look across the three theaters of your life: work, relationships, and self-relationship, and take note of the biggest issues you face. Know that you might be looking for something that doesn’t feel... See more
The brand should be more living, the world lives on social, the brand needs to fit within that world and that world is made up of real people and real interesting stuff. It's not made up of brands and it doesn't have these rigid rules. It's less of a brand and more of a character and a writers room.”