Agalia Tan

it is annoying that this has become such an embedded way of operating. Normal people know lots of bran

more often than not they rely on idiosyncratic and mostly irrational heuristics that save them from having to think too much.

the communication is not “building consideration” nothing is being ‘built’. It is removing a reason for rejection.

Instead of asking how to “increase consideration,” work out the discrimination. Who is excluding

“It’s this beautiful opportunity, but also the impossible task, which is: peak once, walk away from that, and then reinvent and maybe do it again, bec

“That level of cognitive discipline is just going to be really tough for most people,” he continues. “It requires setting aside your short-term attent

Once you state the premise plainly, it begins to look absurd. A company hires talented people to spend months developing an identity, then tries to pa

Instead of asking how to “increase consideration,” work out the discrimination. Who is excluding