Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Repetition — helping people make muscle memory to help them remember
Routine — using familiar structures to make comprehension easier; to tune out what’s the same and tune into what’s different
Ritual — doing something again and again as a means of giving meaning. ritual is devotion through repetition; a practice
dopamine is not the molecule of pleasure; it’s the molecule of drive
pretty sure we had this one as an idea for a supermarket campaign hahaha
Hype became a dirty word, and longevity increasingly feels like a myth.
Virality got conflated with relevance, while relevance comes with the curse of becoming imminently passé. Whist new gen brands like Corteiz are propped up by persistent presence, institutions such as Apple resist exploring their own hype, choosing omnipresence instead.
This