for makers
Light things shape culture, but rarely shape us.
Creation isn’t just about output. It’s a process of becoming. The best work shapes the maker as much as the audience. A founder builds a startup to prove they can. A writer wrestles an idea into clarity. You don’t just create heavy things. You become someone who can.
Creation isn’t just about output. It’s a process of becoming. The best work shapes the maker as much as the audience. A founder builds a startup to prove they can. A writer wrestles an idea into clarity. You don’t just create heavy things. You become someone who can.
Anu Atluru • Make Something Heavy.

Prediction: the furious arrival of AI will create a renewed hunger for raw, unpolished, humanity. Invest in documenting your failures.
Fact: we live in a time where if you create consistently about something you love or obsess over; it may be a year, or five, but eventually, you'll find a level of success that'll likely... See more
instagram.comThe weight of what we make matters.
Creative people are restless souls, forever chasing the horizon until they’ve made something substantial. We spend our lives crafting weighted blankets for ourselves—something heavy enough to anchor our ambition and quiet our minds.
Weight is tangible in the physical world—a place we should care about and create m... See more
Creative people are restless souls, forever chasing the horizon until they’ve made something substantial. We spend our lives crafting weighted blankets for ourselves—something heavy enough to anchor our ambition and quiet our minds.
Weight is tangible in the physical world—a place we should care about and create m... See more
Anu Atluru • Make Something Heavy.
Poet Sylvia Plath on the courage to close doors:
“I saw myself sitting in the crotch of this fig tree, starving to death, just because I couldn’t make up my mind which of the figs I would choose. I wanted each and every one of them, but choosing one meant losing all the rest, and, as I sat there, unable to decide, the figs began to wrinkle and go b... See more
“I saw myself sitting in the crotch of this fig tree, starving to death, just because I couldn’t make up my mind which of the figs I would choose. I wanted each and every one of them, but choosing one meant losing all the rest, and, as I sat there, unable to decide, the figs began to wrinkle and go b... See more
Brain Food: Being Open-Minded
So the lesson there is... look for any sort of excuse, however silly or arbitrary, to make anything at all. Because everything we do tends to leave some traces of everything that we are.
Visakan Veerasamy • for future reference
Novelist Toni Morrison on invention:
"If there's a book that you want to read, but it hasn't been written yet, then you must write it. The same is true of any endeavor: if the solution you seek doesn't exist, create it."
"If there's a book that you want to read, but it hasn't been written yet, then you must write it. The same is true of any endeavor: if the solution you seek doesn't exist, create it."
3-2-1: Four questions for life, how to learn like a child, and seeing things in a generous way

- Everything is iterative. A single Instagram or Twitter account becomes a newsletter becomes a small publication with a few contributors becomes a corporation. (See The Free Press.) Thus it makes sense to build your concept in public and test its engagement at every stage. Every powerful brand starts with a single post. As with restaurants, new publ
One Thing • 🟧 the New Rules of Media
