for makers

"We're not trying to please everybody. We're not cooking for critics. I cook for customers. If I started cooking for critics, I'd probably be really miserable." - David Chang

We don’t need to define ourselves by the things we make, but we can still make them. This goes back to the idea of handiness, right? This isn’t a book about becoming an expert in any one thing. It’s about trying lots of things and becoming increasingly capable as a result. It’s about getting comfortable experimenting with something you’ve never... See more

A creative practice is not a substitute for living alongside people, for sharing memories and learning from each other. A portfolio is not a substitute for a community.

So how can we get people to accept a new idea? Show how it is a natural extension of the things they already believe.

Instead, when writing newsletters or pitching articles, mine your own work for content. Dig deep into your own subject matter, expanding on some details, reframing others, and sharing parts of your research that didn’t make the final cut. Establish your expertise, your passion, and your continued critical engagement in the debates surrounding your

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“I want everything we do to be beautiful. I don’t give a damn whether the client understands that that’s worth anything, or that the client thinks it’s worth anything, or whether it is worth anything. It’s worth it to me. It’s the way I want to live my life. I want to make beautiful things, even if nobody cares.”

Some projects benefit from early action. If you're writing a book, it's easy to spend a lot of time brainstorming titles and dreaming up an outline, but it's better to simply write. The book discovers itself as you go. Yes, you'll need to go back and organize things, but this is easier to do once you have material. The key is to act first and then... See more

On growing Daylight

It's a fascinating dual world. One half is the way you grow the tribe, recruit people, get investors on board, customers, folks, etc. by speaking to the world you want to build and sharing what you’re trying to do. We're not a technology company. We're not a blank company. I think it's just a core set of principles and beliefs

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