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Make Something Heavy
AI now promises results without the reckoning, but frictionless creation leads to weightless rewards
Anu Atluru • Make Something Heavy
The internet is (mostly) a machine for light things.
Anu Atluru • Make Something Heavy
The weight of what we make matters.
Creative people are restless souls, forever chasing the horizon until they’ve made something substantial. We spend our lives crafting weighted blankets for ourselves—something heavy enough to anchor our ambition and quiet our minds.
Weight is tangible in the physical world—a place we should care about and create m... See more
Creative people are restless souls, forever chasing the horizon until they’ve made something substantial. We spend our lives crafting weighted blankets for ourselves—something heavy enough to anchor our ambition and quiet our minds.
Weight is tangible in the physical world—a place we should care about and create m... See more
Anu Atluru • Make Something Heavy
AI now promises results without the reckoning, but frictionless creation leads to weightless rewards. No one dreams of merely pushing a button to generate their magnum opus. The struggle is what makes it count, what gives it weight.1
Anu Atluru • Make Something Heavy
People ask, "What are you working on?" They’re really asking: What’s your endgame? (It’s one of my favorite questions, too.) My answer is simple, but not easy:
Make something heavy.
Make something heavy.
Anu Atluru • Make Something Heavy
Creative people are restless souls, forever chasing the horizon until they’ve made something substantial. We spend our lives crafting weighted blankets for ourselves—something heavy enough to anchor our ambition and quiet our minds.
Anu Atluru • Make Something Heavy
You don’t feel like a true creator because you haven’t made anything heavy, and deep down, you know light things don’t count. Your output is high, but your imprint is low. You ship, but you do not build. You call yourself a creator, but what have you made that could survive a month offline? A year? A decade? If you stopped posting tomorrow, would a... See more
Anu Atluru • Make Something Heavy
And then you feel it: a quiet, gnawing hollowness that, for all the making, nothing has truly been made. Why does it feel bad to stop posting after weeks of consistency? Because the force of your work instantly drops to zero. It was all motion, no mass—momentum without weight. 99% dopamine, near-zero serotonin, and no trace of oxytocin.
Anu Atluru • Make Something Heavy
The question is, who are you when you aren’t posting daily on social-media? What would you work on? What life do you live? What legacy do you want to build?
Some go straight for the heavy: building the billion-dollar startup, writing the world-changing book, recording the defining album. No pit stops . Or, in less relative terms: things that will stand on their own and stand the test of time. Weight is lindy . Others build up to this: essays before the book, short films before the feature, prototypes b... See more