indulgence in 2024

the quiet work of intimacy: to hold someone so they can grow into the silhouette your love sketches for them, and to feel your own edges soften and bend beneath the steady pressure of their gaze.

There is something beautiful in that. MSCHF is the rare company where being true to yourself allows you to make a comfortable living. If the MSCHF thesis turns out to be right—if taste becomes the key competitive advantage in an age where creation is cheap—then aren’t taste-based businesses the best possible outcome for the world? All you have to... See more