The Art of Scaling Taste

There’s an even bigger challenge needed to build a lasting business: scaling your taste, not just into a single object, but into an organization that can build and distribute many products that reflect that taste

That the process is unremarkable is, perhaps, the most important thing about the business. MSCHF succeeds not because it has some super-powerful software or a secret hack at making a better Gantt chart. It succeeds because the company was founded on a strong sense of taste, and its employees work hard to protect the original vision. That means push