The Art of Scaling Taste

That the process is unremarkable is, perhaps, the most important thing about the business. MSCHF succeeds not because it has some super-powerful software or a secret hack at making a better Gantt chart. It succeeds because the company was founded on a strong sense of taste, and its employees work hard to protect the original vision. That means push

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In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.