When the first car came out, consumers didn't care about its color, or silhouette, because the competition was a horse.1 But now that cars have been commoditized, quality and details have become more important than ever.
The same applies to software. Simply shipping a product that works is no longer enough, everyone can do that, espe... See more
Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.