the new face of loyalty
Capitalism thrives on restlessness: it wants us curious enough to browse, dissatisfied enough to keep upgrading, but never so attached that we stop consuming. Romantic attachment, whether to a person, a city, a ritual, or a set of ideals, interrupts that cycle because it breeds loyalty, and loyalty is inefficient in a market that profits from... See more
Romanticism Is Not A Weakness
interesting to consider in the context of brands and loyalty marketing, where most sales come from light buyers versus devoted fans. ‘Loyalty’ is merely passive patronage
“Connectivity between restaurants and guests has eroded. There’s a difference between knowing it’s someone’s birthday and being able to contact that person and invite them in for a drink.” - Ben Leventhal
Blackbird transforms traditional loyalty systems and fosters a more interactive and valuable relationship between consumers and businesses.
Blackbird transforms traditional loyalty systems and fosters a more interactive and valuable relationship between consumers and businesses.