moneyball

“I think there’s this fear that if you become scientific about something, you’ll figure out that your feelings are unjustified and then you’ll experience this horrible thing: ‘I’m afraid of this, but I’m sort of being forced by my logical mind to believe this thing.’

I don’t think this is true at all.

I think your feelings are there for a reason. Log... See more

We’ve sacrificed nuanced judgment for a trend report without a methodology.

We’ve sacrificed white space thinking for whatever the average is doing.

And we’ve sacrificed the attributes we care most about (resonance, loyalty, fandom, influence and impact) for the metrics easily available to us (clicks, views and follows).

As Rick Rubin puts it,

“If you

... See more

The Illusion of Progress : Action Bias leads us to believe that doing something – anything – is better than doing nothing , even when the action doesn’t actually move us forward. We equate busyness with productivity, mistaking motion for progress, and perceive novelty as innately valuable.

We’ve created an acceleration and an explosion of choice, which will permanently leave us feeling fundamentally unsatisfied or under-optimized.

Instinctively, people love to codify things, and make them numerical, and turn them into optimization problems with a single right answer. Because the second you acknowledge ambiguity, you now have to exercise choice. If you can pretend there’s no ambiguity, then you haven’t made a decision, you can’t be blamed, you can’t be held responsible. And w... See more

The Unaccountability Machine by Dan Davies is a fantastic book, which argues that people create these models because if you can reduce decision-making to an algorithm, or a formula, or a process, or a procedure, you avoid the risk of blame.

McNamara Fallacy: A belief that rational decisions can be made with quantitative measures alone, when in fact the things you can’t measure are often the most consequential. Named after Defense Secretary McNamara, who tried to quantify every aspect of the Vietnam War.