when creating vector, i thought of...

When you hit publish, you are far more likely to strive valiantly towards your deepest desires, and live in accord with the values you committed to the page.

The process of earnest striving, and living in integrity with your words, only feeds the fire, and attracts ever more people and opportunities into your world. Writing and publishing a manifest... See more

It succeeds because the company was founded on a strong sense of taste, and its employees work hard to protect the original vision. That means pushing each other to make objects that test their creative abilities and earn enough revenue to ensure that the vision survives.

“Our only goal when we started was to make anything we wanted and only what we wanted.”

Taste is the bone-deep feeling that you’ve made something good. It is a sense, inexplicable and ephemeral. But it’s also a tangible skill that’s increasingly essential. Taste is how a business differentiates itself when attention is scarce and choice is abundant. Knowing what to make is just as important as the ability to make it.

There’s an even b... See more

Each drop is creative and rebellious, winking to the world that capitalism is a necessary joke. They do all of this with a team of 34 people, most of whom are generalists with no background in making physical goods.

What we can try to do—and what only human curation, so far, can make possible—is to find creative ways out of our house of mirrors. “Leave the door open on your way out” is one of our commandments, and it is an invitation to bring parallel worlds and universes, antagonists and dissidents, renegades and rebels into our beautiful bubble, and to engag... See more

Resonance is radically non-instrumental, Rosa stresses, so it cannot be used to maximize an outcome. It has no goal. Unlike harmony, it allows space for dissonance. In fact, resonance requires a certain friction. Paradoxically, when two people entirely agree on a point, when their experiences are fully congruent, or when an idea doesn’t encounter a... See more

And if I’m honest in the work, maybe I could be honest as a person. Maybe.