when creating vector, i thought of...

The thing beneath the thing is the process.

The process of humans coming together.

Sharing ideas outside of the cookie-cutter norm.

And making something beautiful.

Because that’s what humans do.

The process is the point.

Because it is only through the process

that a squishy little grey blob

can become

something sublime.

All creative work is at bottom a means of self-liberation and a coping mechanism — for the loneliness, the despair, the chaos and contradiction within. It is the best means we have of transmuting that which gnaws at us into something that nourishes, and yet how little of that private ferment is visible in the finished work

While stepping into new platforms and niche digital communities is a long-term game, the initial focus shouldn’t be on direct conversions. Instead, the immediate KPIs should centre on building brand affinity, engagement, and traffic. In other words, these early efforts are vital for laying the foundation, fostering a community, and ultimately drivi... See more

Will you use this opportunity to grow and evolve or will you use it to beat yourself up?

Ideas start out small, weak and fragile. 

In order to grow, ideas need financial capital. 

But they also need emotional capital — good energy, positivity, and resilience. The best way to control your emotional capital is to fine tune your internal monologue and r... See more

We’re just happy to see a great creative idea that hasn’t been crushed by the forces of mediocrity that have a stranglehold on the behind-the-scenes stuff: channels, distribution, platforms, shelf space.

there’s a certain intractable uneasiness we all feel about being alive, and that flits between feelings of loneliness and feelings over being totally overwhelmed and feeling nothing and feeling scared and none of those things present in the same way each individual time we feel them, and the great trick friend.com and its ilk is attempting to do pu... See more