when creating vector, i thought of...

"what is the smallest amount of progress that will be useful and valuable to the essential task we are trying to get done?"

Applying universal logic gives our experiences a certain weight and our lives a certain order. I assume this is why we’re so drawn to recasting our life stories into tidy narratives and lessons to be shared with others. But in doing this we risk underestimating chaos, nuance, idiosyncrasy, and the occasional dose of self-delusion.

Have fun — There’s a version of this work that’s hyper-analytical where we try to Moneyball our way to success. There’s another version where we’re living it, enjoying it, and having fun with it. Our best work comes when we’re having fun and enjoying what we’re doing, not when we’re overly analytical. Analytical thinking creates fear and uncertaint... See more

The agency model as we know it is broken — good work often sits static, collecting dust on client shelves; value is extracted, much more than its exchanged; communal spirit is claimed while old power dynamics remain; and it's far too easy to feel like we’re not doing anything. As a result, waves and waves of brilliant, curious folks have burnt out ... See more

It succeeds because the company was founded on a strong sense of taste, and its employees work hard to protect the original vision. That means pushing each other to make objects that test their creative abilities and earn enough revenue to ensure that the vision survives.

At its best, cultural criticism is love and art that exists to give love to other expressions of art. It's beautiful in its indulgence.

By the eighteenth century, a new ideology was taking form, especially in Britain, that “greed is good” (to use a recent summary formulation), because greed spurs a society’s efforts and inventiveness. By giving vent to greed, the logic goes, societies can best harness the insatiable ambitions, great energies and ingenuity of their citizens. While g

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