when creating vector, i thought of...
Limit everything to the essential but do not remove the poetry.
What we can try to do—and what only human curation, so far, can make possible—is to find creative ways out of our house of mirrors. “Leave the door open on your way out” is one of our commandments, and it is an invitation to bring parallel worlds and universes, antagonists and dissidents, renegades and rebels into our beautiful bubble, and to... See more
🏡 I Don’t Resonate With You
Some companies go all in on the ecstasy - ‘here’s our magical vision for the future’. Others commit to the laundry - look at our rich feature-set isn’t it amazing?”
sari azout • 2023 End of Year Letter
this captures how I feel about vector, we still exist in that liminal space between ideation and creation. It’s exciting and frightening all at the same time and I take comfort in struggling to find the words because that means it’s something new!
The thing beneath the thing is the process.
The process of humans coming together.
Sharing ideas outside of the cookie-cutter norm.
And making something beautiful.
Because that’s what humans do.
The process is the point.
Because it is only through the process
that a squishy little grey blob
can become
something sublime.
The process of humans coming together.
Sharing ideas outside of the cookie-cutter norm.
And making something beautiful.
Because that’s what humans do.
The process is the point.
Because it is only through the process
that a squishy little grey blob
can become
something sublime.
The story of Sublime's logo
We’re just happy to see a great creative idea that hasn’t been crushed by the forces of mediocrity that have a stranglehold on the behind-the-scenes stuff: channels, distribution, platforms, shelf space.
“The secret to change is to focus all your energy not on fighting the old, but on building the new.” Dan Millman
Thomas Klaffke • How To Think About Change
What is risky work? And what if we tend to fundamentally mistake what is or is not risky? What if the formulaic, expected, small c-conservative work is, in fact, the riskiest? What if fitting in with what’s expected and copying what everyone else is doing, far from de-risking, actually adds risk?
Off Kilter 141: World’s Most Expensive Scuba Mask.
technology for technology's sake is useless