when creating vector, i thought of...
What we can try to do—and what only human curation, so far, can make possible—is to find creative ways out of our house of mirrors. “Leave the door open on your way out” is one of our commandments, and it is an invitation to bring parallel worlds and universes, antagonists and dissidents, renegades and rebels into our beautiful bubble, and to... See more
🏡 I Don’t Resonate With You
Will you use this opportunity to grow and evolve or will you use it to beat yourself up?
Ideas start out small, weak and fragile.
In order to grow, ideas need financial capital.
But they also need emotional capital — good energy, positivity, and resilience. The best way to control your emotional capital is to fine tune your internal monologue and... See more
Ideas start out small, weak and fragile.
In order to grow, ideas need financial capital.
But they also need emotional capital — good energy, positivity, and resilience. The best way to control your emotional capital is to fine tune your internal monologue and... See more
What is risky work? And what if we tend to fundamentally mistake what is or is not risky? What if the formulaic, expected, small c-conservative work is, in fact, the riskiest? What if fitting in with what’s expected and copying what everyone else is doing, far from de-risking, actually adds risk?
Off Kilter 141: World’s Most Expensive Scuba Mask.
there’s a certain intractable uneasiness we all feel about being alive, and that flits between feelings of loneliness and feelings over being totally overwhelmed and feeling nothing and feeling scared and none of those things present in the same way each individual time we feel them, and the great trick friend.com and its ilk is attempting to do... See more
Can you be my friend.com
perhaps, for vector, we aren’t selling solutions, but making a statement.
On a broader cultural level, not all briefs require solutions, but instead statements? maybe?
We’re just happy to see a great creative idea that hasn’t been crushed by the forces of mediocrity that have a stranglehold on the behind-the-scenes stuff: channels, distribution, platforms, shelf space.
https://substack-post-media.s3.amazonaws.com/public/images/55f22cf0-e79f-4f5d-bd84-92ebd0c1e1e1_994x232.jpeg (994×232)
substack.comI find explaining any actually interesting idea usually requires explaining like 5 subsidiary ideas. If you’re lucky. If you’re unlucky it’s like 25 and either they’re ready for a three hour lecture or you’re not going to succeed.