Agalia Tan

We are so focused on evaluating our social networks and broadcast platforms from a distribution perspective that we often forget to analyze the other side of the two-sided content marketplace: creation. But our current internet culture is as much driven by frictionless distribution as it is by frictionless creation. We can’t process and sort... See more

the internet’s history suggests that, if these products succeed, they will follow what Ben Thompson calls the 90/9/1 rule: 90 percent of users consume, 9 percent remix and distribute, and just 1 percent actually create.

Jerry Seinfeld once said: “Men don't care what's on TV. They only care what else is on TV.”

TikTok feels exactly the same to me. When I watch TikTok videos, each one seems a little bit interesting, at least at first, but ultimately not very memorable. Even subjects I really like — rabbits, economics, science fiction, Japan, etc. — tend to have very... See more

a post-social world, where social is not a channel but an environment. It’s about the creation of memory when attention is fragmented. The mechanics of the feed now shape how people process, share, remember and judge everything a brand does, whether that work appears on platform or off it. Social is so fundamentally important that it has stopped... See more

Foodified fragrance thrives in moments of instability. As economic, political, and ecological anxieties intensify, scent becomes a low-risk indulgence—pleasure without consequence, consumption without calories.

Like tuning an instrument string by string, I’d notice one note was off and I’d play it again. Turn the peg. Listen again. Turn the peg. It strikes me searching for your life’s work is just that. Eventually, the music rings clear and sweet.

As Nix writes, searching for your life’s work is a multi-turn endeavour. Rightness reveals itself gently over time, and brings you closer to finding a life that fits