strategy

Culture just bends toward whoever shows up. This should empower and motivate us as much as terrify us.

If Product Market Fit is about existing infrastructure ensuring blast off, Product Culture Fit signals that culture is ready for new meanings, symbols, and narratives. Does this idea align with social or individual values? Does this story make sense? Is this behavior socially acceptable?

Preferred Dining exploded... but to an extent . The pitch was... See more

Good questions compress the search space, increasing the density of viable opportunities per unit of effort. They reduce opportunity cost: the better the initial inquiry, the lower the probability of burning resources chasing irrelevant possibilities.

Good questions are compression devices which shrink search space. Bad questions are expansion... See more

Culture brands don’t typically win by being better. They win by moving the goalposts for everyone around them. You should always be aiming to change the larger playing field.