strategy

• How do you know, or what makes you think, you have a problem? What are its symptoms?


• What are the root causes behind these symptoms?


• What are the root causes behind these root causes?


• What is making this a “now” problem?


• What will happen if you don’t solve it?


• What won’t happen if you don’t solve it?


• What will and won’t happen if you do solve it?


• How will

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I've always aspired to find an authentic expression of my clients’ enterprises, and to do it in a way that they might well have chosen had they had the ability to see themselves through the eyes of others and the skills of an interpretive and sympathetic designer.

We need to treat alignment not as a prerequisite, but as a process. “Getting it” isn’t a static quality—it’s a product of access, timing, exposure, and experience.

One method is to design for shared sensemaking. That might mean narrating your mental model instead of assuming it’s obvious. It might mean making space for dissent even when time feels t... See more

The Noetic Spiral works the same way with our creative process. It moves through four distinct but flowing phases:

First comes Gathering – the active consumption of ideas, experiences, and information. It's the reading, the listening, the observing. But unlike our usual content binge, it's intentional and purposeful. Think of it as carefully selecti... See more