strategy
frameworks, useful questions, and thoughts around our practice :)
strategy
people don’t buy products when they understand them. they buy products when they feel understood.
Brands spend a lot of time embodying statements, but of course they’re really asking questions.
Just Do It is really asking what’s stopping you, besides yourself?
I’m Lovin’ It is really asking why feel guilty?
A Diamond Is Forever is really asking yes but how much do you really love her you fickle piece of shit ? or something like that anyway.
Just Do It is really asking what’s stopping you, besides yourself?
I’m Lovin’ It is really asking why feel guilty?
A Diamond Is Forever is really asking yes but how much do you really love her you fickle piece of shit ? or something like that anyway.
{D} 119: Yes but what's your question
There will be a constant temptation to do the work in a way that doesn’t make the work good or effective, but instead makes it convenient or easy. The path of least resistance generally doesn’t lead anywhere you’re interested in being, in my experience.
The key isn’t in being obstinate and insisting that only you know the one true path. It’s in rank... See more
The key isn’t in being obstinate and insisting that only you know the one true path. It’s in rank... See more
Jon Crowley • Why you aren’t getting better.
Where this really becomes harmful, is when someone with a style that fits well with an agency, becomes management. This is when you see an entire department delivering work in a way that fits the preferences of a leader, rather than the needs of a problem or a client. Training a team of people to act as though your personal style is the only good w... See more
