strategy

We need to treat alignment not as a prerequisite, but as a process. “Getting it” isn’t a static quality—it’s a product of access, timing, exposure, and experience.

One method is to design for shared sensemaking. That might mean narrating your mental model instead of assuming it’s obvious. It might mean making space for dissent even when time feels t... See more

The Noetic Spiral works the same way with our creative process. It moves through four distinct but flowing phases:

First comes Gathering – the active consumption of ideas, experiences, and information. It's the reading, the listening, the observing. But unlike our usual content binge, it's intentional and purposeful. Think of it as carefully selecti... See more