strategy
frameworks, useful questions, and thoughts around our practice :)
strategy
5 types of human connection:
Self-connection
Micro-connection (e.g. chats with the barista)
Relational connection: within small groups (social media gives an illusion of this)
Intimate connections
Collective connection: through shared values, beliefs and interests
— Playground Zine
To stick out, brands are reliant on hyperactive, often unhinged, social handles, whose success is measured by how well the mimic prevailing trends and create stunt content rather than communicate larger brand ideas.
— From “Not a Playbook”
Are we soon going to step out of the fad cycle to re-prioritise ideas? Do people even know what ideas are anymore?