strategy
frameworks, useful questions, and thoughts around our practice :)
strategy
5 types of human connection:
Self-connection
Micro-connection (e.g. chats with the barista)
Relational connection: within small groups (social media gives an illusion of this)
Intimate connections
Collective connection: through shared values, beliefs and interests
— Playground Zine
To stick out, brands are reliant on hyperactive, often unhinged, social handles, whose success is measured by how well the mimic prevailing trends and create stunt content rather than communicate larger brand ideas.
— From “Not a Playbook”
Are we soon going to step out of the fad cycle to re-prioritise ideas? Do people even know what ideas are anymore?
Strategy is a combination of imaginative and singular thinking. Strategy is a point of view.
The sound of distant living
That model is dying because it doesn’t match the shape of the work anymore.
The work now is faster. More fluid. More intuitive. It doesn’t move in a straight line from brief to execution – it loops and iterates and responds in real time to culture and data and platform changes. It requires people who can think and make across disciplines. It... See more
The work now is faster. More fluid. More intuitive. It doesn’t move in a straight line from brief to execution – it loops and iterates and responds in real time to culture and data and platform changes. It requires people who can think and make across disciplines. It... See more
Culture just bends toward whoever shows up. This should empower and motivate us as much as terrify us.
Matt Klein • Lessons From My Grandma Inventing DoorDash
If Product Market Fit is about existing infrastructure ensuring blast off, Product Culture Fit signals that culture is ready for new meanings, symbols, and narratives. Does this idea align with social or individual values? Does this story make sense? Is this behavior socially acceptable?
Preferred Dining exploded... but to an extent . The pitch was... See more
Preferred Dining exploded... but to an extent . The pitch was... See more
Lessons From My Grandma Inventing DoorDash
Good questions compress the search space, increasing the density of viable opportunities per unit of effort. They reduce opportunity cost: the better the initial inquiry, the lower the probability of burning resources chasing irrelevant possibilities.
Good questions are compression devices which shrink search space. Bad questions are expansion... See more
Good questions are compression devices which shrink search space. Bad questions are expansion... See more