strategy

Building a T-shaped knowledge graph means aggressively diversifying your information sources, spreading out wider to seemingly unrelated areas and capturing the advantage of being at the beginning of the diminishing returns curve where you’re constantly exposed to new ideas. It also means being selectively ignorant about certain things. You have to... See more

THINK IN OUTCOMES, NOT OUTPUTS.

My favorite part of the research process is figuring out “who knows this audience better than they know themselves”

if your audience is parents, talk to teachers. they will give you better insight than parents themselves.

It’s the rent you pay to occupy space in my brain until this problem is nailed to your satisfaction. Sometimes I’ll do focused, dedicated work on the task. At other times I’ll let my brain do its subconscious thing, a looser more associative form of thinking. I’ll be thinking about it at some level on every dog walk and every bus journey. Eventuall... See more