strategy
frameworks, useful questions, and thoughts around our practice :)
strategy
THINK IN OUTCOMES, NOT OUTPUTS.
Brands spend a lot of time embodying statements, but of course they’re really asking questions.
Just Do It is really asking what’s stopping you, besides yourself?
I’m Lovin’ It is really asking why feel guilty?
A Diamond Is Forever is really asking yes but how much do you really love her you fickle piece of shit ? or something like that anyway.
Just Do It is really asking what’s stopping you, besides yourself?
I’m Lovin’ It is really asking why feel guilty?
A Diamond Is Forever is really asking yes but how much do you really love her you fickle piece of shit ? or something like that anyway.
{D} 119: Yes but what's your question
AEIOU Observation Framework
openpracticelibrary.com
But the repetitive, difficult nature of leaning into commodity production can give us insight, humility and skill. It helps us understand just how hard the hard parts are, and creates an opportunity to bring innovation to the work to be done.
Learning the skill and caring enough to show up to implement it, again and again, can give us the foundation... See more
Learning the skill and caring enough to show up to implement it, again and again, can give us the foundation... See more
Seth's Blog : In defense of the hard parts
The process of reducing a briefing requires great courage, rigor and repertoire.
You have to make brave choices and say a thousand times more No’s than Yes’s.You have to respond rigorously to the problem that you’re trying to solve.You have to have a vast repertoire of references in and outside Advertising in order to get to fresh thinking - and tha... See more
You have to make brave choices and say a thousand times more No’s than Yes’s.You have to respond rigorously to the problem that you’re trying to solve.You have to have a vast repertoire of references in and outside Advertising in order to get to fresh thinking - and tha... See more