strategy

It’s the rent you pay to occupy space in my brain until this problem is nailed to your satisfaction. Sometimes I’ll do focused, dedicated work on the task. At other times I’ll let my brain do its subconscious thing, a looser more associative form of thinking. I’ll be thinking about it at some level on every dog walk and every bus journey. Eventuall... See more

There will be a constant temptation to do the work in a way that doesn’t make the work good or effective, but instead makes it convenient or easy. The path of least resistance generally doesn’t lead anywhere you’re interested in being, in my experience.

The key isn’t in being obstinate and insisting that only you know the one true path. It’s in rank... See more

Great strategy isn’t about working forwards from backward-looking data in the form of numbers. It’s about working backwards from forward-looking data in the form of ideas.

Where this really becomes harmful, is when someone with a style that fits well with an agency, becomes management. This is when you see an entire department delivering work in a way that fits the preferences of a leader, rather than the needs of a problem or a client. Training a team of people to act as though your personal style is the only good w... See more