strategy
frameworks, useful questions, and thoughts around our practice :)
strategy
To stick out, brands are reliant on hyperactive, often unhinged, social handles, whose success is measured by how well the mimic prevailing trends and create stunt content rather than communicate larger brand ideas.
— From “Not a Playbook”
Are we soon going to step out of the fad cycle to re-prioritise ideas? Do people even know what ideas are anymore?
AEIOU Observation Framework
openpracticelibrary.com
It’s the rent you pay to occupy space in my brain until this problem is nailed to your satisfaction. Sometimes I’ll do focused, dedicated work on the task. At other times I’ll let my brain do its subconscious thing, a looser more associative form of thinking. I’ll be thinking about it at some level on every dog walk and every bus journey.... See more
How the work really gets done
Shape the Symbol, Skip the Sentence
Words are disposable. Symbols embed.
The most powerful brand moves aren’t campaigns. They’re compressions of meaning into images, rituals, objects, phrases—things that hit below cognition and stay lodged.
Words are disposable. Symbols embed.
The most powerful brand moves aren’t campaigns. They’re compressions of meaning into images, rituals, objects, phrases—things that hit below cognition and stay lodged.
Brands spend a lot of time embodying statements, but of course they’re really asking questions.
Just Do It is really asking what’s stopping you, besides yourself?
I’m Lovin’ It is really asking why feel guilty?
A Diamond Is Forever is really asking yes but how much do you really love her you fickle piece of shit ? or something like that anyway.
Just Do It is really asking what’s stopping you, besides yourself?
I’m Lovin’ It is really asking why feel guilty?
A Diamond Is Forever is really asking yes but how much do you really love her you fickle piece of shit ? or something like that anyway.