Agalia Tan
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
@agaaalia
Senior Strategist at We Are Social
RADAR Chapter Lead for Singapore
Companies are built to be predictable and stable. That's a bad thing in today's world.
Let go of the 'shoulds.' Life is full of 'shoulds' - you should go to that event, you should answer that text, you should do the laundry, etc., but at the end of the day, they are 'cans' and you determine if and when you act.
Brand marketing requires a new operating system today:
From fixed to fluid
From singular to multifaceted
From didactic to dialogic