worldbuilding
by Agalia Tan · updated 8d ago
worldbuilding
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Agalia Tan added 8d ago
Agalia Tan added 8d ago
... See moreConsumers are now increasingly segmented into semi-private digital spaces, whether unintentionally (via an algorithmic bubble) or intentionally (i.e., Discord, close friends stories, BeReal, etc.)
As a result, some brands are engaging with wildly varied audiences and subcultures to create mixtures of interests, values and identities that are totallyAgalia Tan added 8d ago
... See moreEverybody should be thinking of their brand as a character. It loosens what you can do and are allowed to do.
Our competition is not other brands in the category, we don't give a shit about what others in the category are doing.
The competition is the other things that are in your feed; that really funny comedian, that meme account, your best frienAgalia Tan added 8d ago
Brand marketing requires a new operating system today:
From fixed to fluid
From singular to multifaceted
From didactic to dialogic
Agalia Tan added 8d ago
Agalia Tan added 8d ago
- Hmm, where were we? Ah, yes, he was talking about how movies can be built or deconstructed because of Killers, which has the elliptical, episodic structure of many of his other films. Less narrative, more atmosphere, more information by way of anecdote, by way of scene, by way of character. “What I had hoped to do, and I didn’t do this intentionall... See more
from Martin Scorsese: “I Have To Find Out Who The Hell I Am.”
Agalia Tan added 1mo ago
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