worldbuilding

until the behavior became habit, the habit became the culture, and the culture became accepted

Sarah Bahbah is known for pushing creative boundaries with her work, but “Can I Come In?”, the new series commissioned by WePresent, is the multi-hyphenate artist’s most ambitious work to date. Not quite a documentary, not a podcast and definitely not your standard interview series, “Can I Come In?” is instead something new—an emotionally charged,... See more

WeTransfer is a breakthrough brand because it has ignored conventional brand thinking. It operated for years without a “brand book” and instead thought of itself as an artist and expressed itself accordingly. WeTransfer has interests, friends, hobbies, things that it’s inspired by, and those things have changed over time. Like a person, your tastes... See more

rather than observing and following online trends, brands are fully capable of creating their own, treating social media culture as its peer and equal, rather than a source of culture-mining. What it achieves is a kind of dignity that is hard to come by in the current climate of incessant algorithm-stroking. It reads as effortless, not desperate.... See more

Digital gardens have largely been understood as websites that allow users to explore and publish thoughts in more fluid and unpolished ways. The term “digital garden” is not new. It’s been shaped by almost two decades of pondering, from early tinkerings in Mark Bernstein’s 1998 essay “Hypertext Gardens” to Mike Caulfield’s 2015 talk “The Garden and... See more