worldbuilding
Digital gardens have largely been understood as websites that allow users to explore and publish thoughts in more fluid and unpolished ways. The term “digital garden” is not new. It’s been shaped by almost two decades of pondering, from early tinkerings in Mark Bernstein’s 1998 essay “Hypertext Gardens” to Mike Caulfield’s 2015 talk “The Garden and... See more
Annika Hansteen-Izora • On Digital Gardens: Tending to Our Collective Multiplicity
Brand marketing requires a new operating system today:
From fixed to fluid
From singular to multifaceted
From didactic to dialogic
... See moreConsumers are now increasingly segmented into semi-private digital spaces, whether unintentionally (via an algorithmic bubble) or intentionally (i.e., Discord, close friends stories, BeReal, etc.)
As a result, some brands are engaging with wildly varied audiences and subcultures to create mixtures of interests, values and identities that are totally
until the behavior became habit, the habit became the culture, and the culture became accepted
Lessons From My Grandma Inventing DoorDash
Summer 24 fanzine
bottegaveneta.com
Hmm, where were we? Ah, yes, he was talking about how movies can be built or deconstructed because of Killers, which has the elliptical, episodic structure of many of his other films. Less narrative, more atmosphere, more information by way of anecdote, by way of scene, by way of character. “What I had hoped to do, and I didn’t do this... See more
Martin Scorsese: “I Have To Find Out Who The Hell I Am.”
WeTransfer is a breakthrough brand because it has ignored conventional brand thinking. It operated for years without a “brand book” and instead thought of itself as an artist and expressed itself accordingly. WeTransfer has interests, friends, hobbies, things that it’s inspired by, and those things have changed over time. Like a person, your tastes... See more