worldbuilding
rather than observing and following online trends, brands are fully capable of creating their own, treating social media culture as its peer and equal, rather than a source of culture-mining. What it achieves is a kind of dignity that is hard to come by in the current climate of incessant algorithm-stroking. It reads as effortless, not desperate. (... See more
MØRNING • Q̾u̾i̾c̾k̾ ̾F̾i̾r̾e̾: How to be chronically online, while being offline
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the most famous brands on social are famous even off social. offline impacts online.
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Canva
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Hmm, where were we? Ah, yes, he was talking about how movies can be built or deconstructed because of Killers, which has the elliptical, episodic structure of many of his other films. Less narrative, more atmosphere, more information by way of anecdote, by way of scene, by way of character. “What I had hoped to do, and I didn’t do this intentionall... See more
Martin Scorsese: “I Have To Find Out Who The Hell I Am.”
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Brand marketing requires a new operating system today:
From fixed to fluid
From singular to multifaceted
From didactic to dialogic
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WeTransfer is a breakthrough brand because it has ignored conventional brand thinking. It operated for years without a “brand book” and instead thought of itself as an artist and expressed itself accordingly. WeTransfer has interests, friends, hobbies, things that it’s inspired by, and those things have changed over time. Like a person, your tastes... See more
Michael Fitzsimmons • How do you build a brand people love?
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... See moreConsumers are now increasingly segmented into semi-private digital spaces, whether unintentionally (via an algorithmic bubble) or intentionally (i.e., Discord, close friends stories, BeReal, etc.)
As a result, some brands are engaging with wildly varied audiences and subcultures to create mixtures of interests, values and identities that are totally
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Digital gardens have largely been understood as websites that allow users to explore and publish thoughts in more fluid and unpolished ways. The term “digital garden” is not new. It’s been shaped by almost two decades of pondering, from early tinkerings in Mark Bernstein’s 1998 essay “Hypertext Gardens” to Mike Caulfield’s 2015 talk “The Garden and... See more
On Digital Gardens: Tending to Our Collective Multiplicity
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Summer 24 fanzine
bottegaveneta.com
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