Life is a photograph where the circumstances fall short of ideal and the results are absolute. However, within the flawed photo, there is beauty in finality. It is humbling to relinquish control of the work to limitations. It is freeing to accept the outcome. There is a magic in letting chance and kismet fill the cracks where your diligence and amb... See more

The self is not something you can set out looking for; it reveals itself gradually through the choices you make.

We must cease to concern ourselves with our unique suffering – whether we are happy or sad, fortunate or unfortunate, good or bad – and give up our neurotic and debilitating journeys of self-discovery. Art of true value requires, like a j

... See more

“A lot of mistakes come from copying people playing a different game than you.”

If you think someone is normal, you don’t know them very well. Normalcy is a fiction. Your job is to discover their weird genius.

Every “overnight success” is the result of years of thankless work. Success comes not from great acts of genius but from doing lots of small things consistently

Good character is not about maximizing virtues but moderating them: to be sensitive without being fragile, confident without being cocky, steadfast without being stubborn, driven without being reckless, focused without being obsessed.

The price you pay for doing what everyone else does is getting what everyone else gets.

Fear is a yield, not a stop sign. It doesn’t always mean not to proceed. Sometimes it just means you care.

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”