Sublime

My idea of streetwear is that it was born of the streets and is meant for the people. I want to reach as many of them as possible and connect them in the process. That means selling to accessible stores on their level, making quality, time-tested product that holds value, and keeping it at a place where they can get to it.

…obsessed w this ssense model https://t.co/SbgZ0M45He

used to buy fake Stüssy on eBay to resell, now we designing tees for them ♻️ apparel graphics for @Stussy https://t.co/HQ4Br2HmIQ

Although we had to fake the funk early to portray a certain elitist image, it’s just never been in our nature as humans to be snobs. Our top priority is to design and make quality product, but we also want people to be able to have fair access to our work.

I LIKE to say that we don’t make stores; we make stories. As important as The Hundreds Los Angeles is for selling clothes and marketing awareness, its primary function is to provide a shelter for our community and lifestyle.

I know I could have ten times the Instagram followers (and sales) if I formulaically posted what streetwear kids want to see: expensive jewelry, hot girls, and Drake memes. But that’s not me, and I don’t want to sound like everyone else. Why would I want my voice lost in the crowd? I’d rather stand onstage with the microphone.