Sublime

My idea of streetwear is that it was born of the streets and is meant for the people. I want to reach as many of them as possible and connect them in the process. That means selling to accessible stores on their level, making quality, time-tested product that holds value, and keeping it at a place where they can get to it.

I know I could have ten times the Instagram followers (and sales) if I formulaically posted what streetwear kids want to see: expensive jewelry, hot girls, and Drake memes. But that’s not me, and I don’t want to sound like everyone else. Why would I want my voice lost in the crowd? I’d rather stand onstage with the microphone.

The Hundreds wasn’t the most hyped streetwear brand during these years, but we were uniquely us, and our pride radiated through our results. Our community held fast to us, as they would to an oak tree in a cyclone. And once the storm passed, our brand and its constituents were some of the last ones standing.

these just arrived @browsercompany... who wants one? https://t.co/9gxIcSCoYN

Our mantra is “People over Product” to remind us that without culture, The Hundreds is just a label.

I’m a black T-shirt, Chucks, and Dickies guy because (a) it’s pragmatic and no-nonsense attire, and (b) it says everything about what’s mattered most to me in my life: California, skateboarding, and punk. When it comes to design, I don’t look high and I don’t look to my side. I prefer to look behind me.