You should just be yourself, not because it will make you more likable (it won’t) but because it's only by being yourself that you'll find people who like you for who you are rather than for who you're pretending to be.
Don’t create the content you think people want to consume, create the content you want to consume. If it interests you, you’ll make it interesting to others.
Don’t take yourself seriously, but do take your work seriously. Do what you say you’re going to do. If you don’t, you’ll lose respect for yourself. And if you don’t respect yourself, you’ll find it effortless to trespass across your own boundaries and violate all that you value.
Every “overnight success” is the result of years of thankless work. Success comes not from great acts of genius but from doing lots of small things consistently