It's like Charlie Munger once said about mental models: “All this stuff is really quite obvious and yet most people don’t really know it in a way where they can use it.”

btw, life is coming from you not at you

We're all technological beings now; it's ingrained into the way we operate. It's almost an extension of our body. And we already know how we want to shape that technology. We just need to be better supported to do so.

In our society, the spaces for adults to play are mostly constrained, for example, to sports, or going to the pub. And opportunities to live a life of imagination are reserved for exceptionally privileged people, like designers, actors, artists and film directors. This lack of imagination in our lives is an existential risk for society and humanity... See more

strategy is the very human act of imagination. ‘Seeing’ what does not yet exist. Seeing things as they could be. As we would want them to be.

There is something beautiful in that. MSCHF is the rare company where being true to yourself allows you to make a comfortable living. If the MSCHF thesis turns out to be right—if taste becomes the key competitive advantage in an age where creation is cheap—then aren’t taste-based businesses the best possible outcome for the world? All you have to d... See more

We are in a transitional phase of digital culture, and thus more in need than ever of friendly faces, personable human guides (not unlike a “stalker” in the Zone), to help us navigate this treacherous ground. Such guides go by many names—call them influencers, or content creators, or just “this one guy I follow.” Guided by their own cultivated sens... See more

I am aware that I shouldn’t judge how people try to escape the 9-to-5 grind. I am aware that a job’s purpose is money, not emotional enrichment. I know!

What I am instead arguing for is something more expansive. The thing you should work hard at is everything . Finding ways to imbue each moment with meaning and purpose and effort is the only path t... See more