a strategist’s convictions
what I believe to be true as read and experienced during my journey as a strategist in advertising ✌🏻
a strategist’s convictions
Yet, despite this abundance of enthusiasm for cultural research, it often feels like it’s easier than ever to slip into the gravity well of banality. Cookie-cutter essays optimized for algorithmic engagement. Hot takes stripped of depth. Fleeting fads interpreted as extreme, paradigm-shifting hyperbole. We resort to dramatic binaries, either... See more
Research as a form of pattern disruption
The fight over vocabulary is never just semantic, it’s always about power, permission, and what becomes possible.
Zoe Scaman • The Naming of Things
to name is to behold and to permit
To name something is to define what it can do, what it means, how we relate to it, what power it holds over us and we over it.
The Naming of Things
if you want to master something, you should study the highest achievements of your field.
Henrik Karlsson • Childhoods of Exceptional People
That model is dying because it doesn’t match the shape of the work anymore.
The work now is faster. More fluid. More intuitive. It doesn’t move in a straight line from brief to execution – it loops and iterates and responds in real time to culture and data and platform changes. It requires people who can think and make across disciplines. It... See more
The work now is faster. More fluid. More intuitive. It doesn’t move in a straight line from brief to execution – it loops and iterates and responds in real time to culture and data and platform changes. It requires people who can think and make across disciplines. It... See more
Everything you need to know about being a top performer: the hierarchy of helpfulness https://t.co/UNLV4Tguq0
Good questions compress the search space, increasing the density of viable opportunities per unit of effort. They reduce opportunity cost: the better the initial inquiry, the lower the probability of burning resources chasing irrelevant possibilities.
Good questions are compression devices which shrink search space. Bad questions are expansion... See more
Good questions are compression devices which shrink search space. Bad questions are expansion... See more
Sangeet Paul Choudary • Humans as 'luxury goods' in the age of AI
Take 30 minutes every day to journal on an idea and explore its repercussions or deeper considerations. Then, go share those reflections with someone. If you don’t have someone to have that conversation with, spend 30 minutes instead reaching out to people who might be interested. This is the real practice of “digesting” our information.