a strategist’s convictions
what I believe to be true as read and experienced during my journey as a strategist in advertising ✌🏻
a strategist’s convictions

from STRATSCRAPS — role of strategists post briefing
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
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