a strategist’s convictions
what I believe to be true as read and experienced during my journey as a strategist in advertising ✌🏻
a strategist’s convictions
Transfer - Dropbox
dropbox.comfrom STRATSCRAPS — role of strategists post briefing
For an organization to operate within society, it must be not just be mindful, but active in these changes — or “tending.” Failure to do so results in lack of resonance and more dire: disruption .
Matt Klein • Making Sense of Culture Amidst Contradiction
After all what clients really want (and need and want more than ever) are outcomes , not just processes, deliverables, and assets. It tilts those formative and vital opening conversations decisively - what better condition are you seeking? How would your company be different as a result of this work? What harm would be alleviated? How much would... See more
Martin Weigel • Valuing value — Martin Weigel
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
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Perhaps the simplest and best definition of wisdom I’ve heard is “knowing what information is important.” This kind of knowing is not solely done in the intellect. Data is constantly being fed into your unconscious, then cross referenced against your experience.