STRAT_SCRAPS_v33

Having the vision and motivation to go for a 1-of-1 purpose are the most important elements. But what if we want to thrive in the pursuit of our goal? What does that look like?

First, and one of the hardest parts: you must give up your desire for approval from others . When pursuing a 1-of-1 vision, you aren’t going to be the most popular or celebra... See more

I felt arrows of rage rising in me, fraught images spreading like bloodstains. There’s no point, I told myself. I reached for the ordinary decoys. It won’t get you anywhere. Think of the outcome you want and make sure you are moving towards it. Got to be practical. That’s what I always told the girls at school. There is so much in life that doesn’t... See more

How can I maintain my creativity, optimism, intellectual vitality, and sense of agency in the face of the stress that comes from building a company and the endless forces luring towards conformity?

We start raw, then our hearts and minds get boiled by constraints, pressure, feedback, and challenges. How do we keep our head up and maintain our creat... See more

People doing grounded, strong strategic work will look kooky, different, or maybe even self-indulgent. But that work is extremely important, and you should celebrate it.