Over the years, and especially through my time growing Behance, I have had the opportunity to follow and work with all kinds of designers from around the world. I’ve come to believe that the most effective designers are always solving a specific problem and seem to do so more by removing than adding.

As anyone who’s worked in the creative industries knows, good ideas arise from a tight brief, not total creative freedom. And unfortunately the traditional definition of strategy is the loosest brief you’re ever likely to come across.