‘Strategy is the very human act of imagination’
contagious.com
‘Strategy is the very human act of imagination’
Strategy is an imaginative act, and narrative is how it thinks, expresses itself, and brings others along. Which is where words come in. Whether expressed as conversation, brief, or presentation, strategy is meaningless and powerless without words. If you can’t put your strategy into words others cannot follow.
Martin Weigel • Martin Weigel
sari added
If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the recogni... See more
martin weigel • Fighting The Astro-Turfing Of Culture, The Gravity Well Of Banality, And The Stifling Grip Of Pre-Packaged Thinking — Martin Weigel
Andrew Reeves and added
The key to being a great strategist is imagination — not analysis. This gets back to the advice from Aristotle: imagine possibilities and choose the one for which the most compelling argument can be made.
Claudiu added
The key to being a great strategist is imagination — not analysis. This gets back to the advice from Aristotle: imagine possibilities and choose the one for which the most compelling argument can be made.
The role of planning/strategy is point imagination and resources (time, people etc) in the right tasks that matter (so that they can have maximum effect). Identifying and articulating the task with imagination and rigour is at the heart of a planner’s role. It’s the art of choice and point of greatest leverage.
— W+K's Martin Weigel on our industry’
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sari added
Strategic thinking, in its purest form, is the process of considering “what could be true.” Strategy is the art of the possible. What new mental model would have to be invented for this to work? What if people moved from the way it is, to a new, different way? What if a new outcome (an outcome we haven’t considered before) was possible?
Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, • The 22 Laws of Category Design
Kaustubh Sule added
.implementation
Strategy is brain-work – more often than not it’s abstract and invisible, and challenging to articulate. This is the research, analysis, and debate that goes into making decisions, and the data that comes from observations, interviews, user studies, post-its, brainstorms, and mind maps.
Mehmet Aydın Baytaş • Strategy and Tactics in Design
Adam Zeiner added
strategy is often set by one group of people, but needs to be recalled by another. Strategy is memory. The problem is memory is fickle (our brains rewrite our memories to situate the present in the past), memory is subjective (the Rashoman Effect), and memory is held by people.
When careers and job tenures were longer this worked. An organization’s ... See more
When careers and job tenures were longer this worked. An organization’s ... See more
Tom Critchlow • LF05 - Strategy is Memory
Keely Adler added