Saved by Adam Zeiner
Strategy and Tactics in Design
A strategy is a plan for achieving an objective. Tactics, in contrast, are the actions you take to implement the strategy. We often lose sight of the strategy, fixate on the tactics and the tools, and become dependent on them. But tools, as author Neil Gaiman reminds us, “can be the subtlest of traps.”
Ozan Varol • Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
A concept is strategy, visualized
Great designers are able to distill the essence of a strategy and transmute it (through a mockup, a storyboard, a sentence, a quote, a metaphor, or a story) into a form that stakeholders can grasp and embrace.
https://www.doc.cc/articles/concept?utm_source=substack&utm_medium=email
Michela Frecchiami added
The Farnam Street blog explained the difference between strategy and tactics like this:15 Strategy is [an] overarching plan or set of goals. Changing strategies is like trying to turn around an aircraft carrier—it can be done but not quickly. Tactics are the specific actions or steps you undertake to accomplish your strategy.
Russell Brunson • Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
alex added
Going back to Thich Nhat Hanh, I believe that writing is part of every design. If you can clearly define what you’re making and articulate its value, the steps to bring it out into the world will go much faster. It’s easy to put pixels together when you’ve already made decisions. And since we work across systems and borders, there’s no better way t... See more
Matt Felten • Words as Material
This approach mistakes tactics for strategy. Although the terms are often used interchangeably, they refer to different concepts. A strategy is a plan for achieving an objective. Tactics, in contrast, are the actions you take to implement the strategy.
Ozan Varol • Think Like a Rocket Scientist: Simple Strategies for Giant Leaps in Work and Life
To find the strategy, ask yourself, What problem is this tactic here to solve? This question requires abandoning the what and the how and focusing on the why. The three-legged lander was a tactic, and landing safely on Mars was the strategy. The incubator was a tactic, and saving premature infants was the strategy. If you’re having trouble zooming
... See moreOzan Varol • Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
A design-type strategy is an adroit configuration of resources and actions that yields an advantage in a challenging situation. Given a set bundle of resources, the greater the competitive challenge, the greater the need for the clever, tight integration of resources and actions. Given a set level of challenge, higher-quality resources lessen the n
... See more