Words as Material

- The problem is one of content. The misconception is that without deep content, design is reduced to pure style, a bag of dubious tricks. In graphic-design circles, form-follows-function is reconfigured as form-follows-content. If content is the source of form, always preceding it and imbuing it with meaning, form without content (as if that were ... See more

our imaginations shape the experiences we design, and the experiences we design shape our imaginations.

And language is a fundamental tool in architecting both. The details and specificity and intention of it constructs our beliefs about how the world is, and can unlock all of the new ways we might hope it to become.

words are one of the most essential yet least appreciated parts of a product. They form the user's mental model, guide users on how to use the product, and can affect their emotional response. Most designers, especially new designers, treat copy as an afterthought, but a good designer knows you must sweat every word as much as you do ever UI box, b... See more

people new to design tend to confuse an idea for the expression of an idea. Ideas are easy, because they don't rely on specifics. Expressing ideas is incredibly difficult, because doing it well requires a deep understanding of the medium that is only possible by having worked in it, such as understanding which methods to use where, identifying subt... See more

a term that we often use at

spatial Labs is the term sustainable

Consciousness right denoting to not only

the physical act of being sustainable

but thinking about sustainability as a

way of life right incorporating it into

your daily habits the way you think the

way you speak to others the frequency of

words you use right to as Yoda would say

to do or do no... See more

How he crafts the narrative of his talks