Expert Secrets: The Underground Playbook for Converting Your Online Visitors into Lifelong Customers

Your story—why you created this offer and started your movement—is what gets people to convert initially, and continue to stay with you over time.

He wanted me to see that the product was just a tool, but creating a movement is what actually changed people.

“How to Develop Passion,” but it could easily have been titled “How to Become an Expert.” In this post he listed five things to develop your passion or expertise.3 Go experiment with a ton of stuff. Identify things that spark your interest. Engage deeply with those things. As you engage, if it goes from interest to true fascination, go down the pat

Dan Kennedy, taught me that “we are all in a relationship business, not a product business.” He explained to me that people may come into your value ladder because of a product, but they stay because of their relationship with you, the Attractive Character.

three things in common that helped them build a mass movement: They each had a charismatic leader (or as we called it in DotCom Secrets, an Attractive Character). In this book we are going to take that role to the next level and call it an expert/guide. They each offered their audience a new opportunity. They then created a future-based cause that

everyone you meet is engaged in a great struggle. The thing they are struggling with is their enemy. Whether it is another individual, a group, an illness, a setback, a rival philosophy or religion, or what have you, when people are engaged in a struggle, they are looking for others to join them.

From the first minute you start applying your framework to others and every day after you start sharing these frameworks, you need to be gathering the stories, case studies, testimonials, examples, and proof that your framework can get results for the people you are serving.

To teach your framework, introduce it, tell a story about how you learned or earned it, share the strategy (the what you do), teach the tactics (the how you do it), and show how it has worked for others.

The next phase in your expert evolution is to start learning everything about your topic from multiple points of view. We need to keep your teachability index high so you are open to new ideas that you will need to create your own frameworks. The best way to do this is for your Attractive Character to take on the identity of the reporter and interv