LF05 - Strategy is Memory

Especially true for remote work but true for all knowledge work organizations it’s important to emphasize context over control: Context almost happens naturally in small organizations composed of individuals who work in the same room and share the same desk. Once a company starts to grow, context is one of the first things to fall apart. Because of... See more

strategy is often set by one group of people, but needs to be recalled by another. Strategy is memory. The problem is memory is fickle (our brains rewrite our memories to situate the present in the past), memory is subjective (the Rashoman Effect), and memory is held by people.

When careers and job tenures were longer this worked. An organization’s ... See more

(Things like stickers, posters, etc) become tokens that represent something more - a shared experience, a shared set of memories that only people who worked on that project will remember and understand. A sticker, like a web page, can be a conscious act of institutional memory.