Martin Weigel

If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the recogni... See more

Strategy is brain-work – more often than not it’s abstract and invisible, and challenging to articulate. This is the research, analysis, and debate that goes into making decisions, and the data that comes from observations, interviews, user studies, post-its, brainstorms, and mind maps.

Strategy is the methodology.

Creative is the method

If we’re going to talk about ‘the future of strategy’ then we are going to have to talk about how relegating strategy to the supply of disposable ‘insights’ and ‘propositions’ for other people’s creative processes is to fundamentally misunderstand the nature of strategy.

The key to being a great strategist is imagination — not analysis. This gets back to the advice from Aristotle: imagine possibilities and choose the one for which the most compelling argument can be made.

Going back to Thich Nhat Hanh, I believe that writing is part of every design. If you can clearly define what you’re making and articulate its value, the steps to bring it out into the world will go much faster. It’s easy to put pixels together when you’ve already made decisions. And since we work across systems and borders, there’s no better way t... See more

A strategy is a high-level plan to achieve one or more goals under conditions of uncertainty, designed through recognizing the challenge (diagnosis), setting a direction to overcome it (guiding policy), and detailing steps to implement the policy (coherent actions).