Claudiu
@claudiu
A sparking curious mind
Claudiu
claudiuflorea.ro
Solving problems using rationality is like playing golf with only one club.
Rory Sutherland • Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
I think the first role of marketing is to make a decision easy to make. And that mean firstly clarity in terms of choice, and secondly it means lack of anxiety. So the first role of marketing is not actually getting preference, it’s not actually getting someone to prefer a Philips TV, it’s getting someone non-anxious about buying a Philips.
Rory Sutherland • Rory Sutherland: The Wiki Man
The second assumption is just as dangerous: it is the dangerously linear assumption that the best way to build a brand is to set out to build a brand. I really don’t believe this. I think if you set out to build a great business, you’ll stand a fair chance of building a great brand. I am not equally confident that someone aspiring to build a great
... See moreRory Sutherland • Rory Sutherland
So many businesses make the fatal mistake of trying to ram a product down the throats of a market because they think it’s a great product. It never works,” he said. “What does work—and what produces phenomenal results—is getting to know the demand and the needs and wants and dreams and desires of people, then crafting products that satisfy those ne
... See moreEddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Sales promotion agencies (the good ones) are familiar with this approach… that of: “make people buy and hopefully they’ll love you” rather than “make people love you and hopefully they’ll buy.” Their philosophy needs to be as much at the heart of what we do as any other.
Rory Sutherland • Rory Sutherland
When I was in grad school I interviewed people on their most important memories. Almost everyone named a time that included stepping into uncertainty. I like the idea of quelling nervousness with a hand-on-heart reminder that uncertainty is the door to aliveness. 🚪 @nicolajanehobbs #lifehacks #calmness
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Warren Buffett (in 1994) on ignoring political and economic distractions:
“We will continue to ignore political and economic forecasts, which are an expensive distraction for many investors and businessmen. Thirty years ago, no one could have foreseen the huge expansion of the Vietnam War, wage and price controls, two oil shocks, the resignation of
... See more“Change happens when the pain of staying the same is greater than the pain of change.”
―
Tony Robbins
―
Tony Robbins