Reading on the bus is performative. Reading at the cafe is performative. Writing in public is performative. Wearing clothes is performative. Waking up in the morning is performative. Engaging in witty conversation is performative. It’s performative all the way down. All the world’s a stage. Take stimulants
Because this idea that the Internet’s gonna become incredibly democratic? I mean, if you’ve spent any time on the Web, you know that it’s not gonna be, because that’s completely overwhelming. There are four trillion bits coming at you, 99 percent of them are shit, and it’s too much work to do triage to decide.
the root cause of most of our problems is that people can tell who is more competent than them but are threatened by this instead of trying to learn from them & lifting them up
Taste is about preference. When someone has "good taste" they have well-refined preferences. Taste sounds like a snotty term that a sommelier uses, but we all have tastes, even if we're not talking about taste in full-bodied reds from Northern Italy. We have taste in music, taste in design, and taste in literature (even if your literature is banger... See more
What unites niche brands, magazines, and establishments is taste as an activity, constantly practiced, developed, and cultivated. Their taste is opinionated and always evolving, refined
In a world of scarcity, we treasure tools. In a world of abundance, we treasure taste. The barriers to entry are low, competition is fierce, and so much of the focus has shifted — from tech to distribution, and now, to something else too: taste.