Claudiu
... See moreWhere do you get your inspiration? What sorts of things do you fill your head with? What do you read? Do you subscribe to anything? What sites do you visit on the Internet? What music do you listen to? What movies do you see? Do you look at art? What do you collect? What’s inside your scrapbook? What do you pin to the corkboard above your desk? Wha
Play is how children learn; art is how adults play.
- Brian Eno & Bette A.
The Laws ofAdvertising
Nobody cares
If its not seen, its useless
You need risk to stand out
Don’t bore, seduce.
You can’t create by committee
Fun > Serious
- Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of substance, that we’re going to follow history instead of making it, th... See morefrom Patricia Maeda messaged you
Brand positioning boils down to one thing: Differentiation. And one way to be different is by aligning with a unique set of values. AND1 did this, aligning with the values of streetball: attitude and creativity. Nike, meanwhile, aligned with elitism and rigidity.
from Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter by Eddie Shleyner
There is one general, overarching caveat in this step: Stand out! Style matters. Whether you like it or not, clothing, letterheads, hairstyles, business cards, office space, and conversational style are noticed—big time. The design of your brand is critical. Buy some new clothes. Take an honest look at how you present yourself. Ask others how they
... See morefrom Never Eat Alone, Expanded and Updated: And Other Secrets to Success, One Relationship at a Time by Tahl Raz
Your strategy is the long-lasting way you’re investing in reaching that goal. Your strategy sits above the tactics. A strategy might be to earn trust and attention. A strategy might be to be seen as the best and maybe only alternative. A strategy might be to have alliances and partnerships that enable you and your message to reach exactly the right
... See morefrom This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin
Bottom line: being playful isn’t about being silly or goofy. A playful mindset is at the heart of true leadership, innovation, and creativity. If we want to be strong, if we want to have an advantage when it comes to facing our challenges, then we want to pull the stick out of our asses and embrace our ability to find a playful approach to what we’
... See morefrom This Book Will Make You Dangerous: The Irreverent Guide For Men Who Refuse to Settle by Tripp Lanier
