You can spark a community. Don’t sit back and wait for one to appear. You’re the difference.

The insights we offer are a distillation of what we’ve learned from participating in, coaching, and researching hundreds of communities. In our early days, we grew the global communities around Instagram, CreativeMornings, and eBay. In our work together since teaming up as People & Company, we’ve helped clients big and small—from companies like

The throughline of our book is this simple concept: “build with.”

social capital is an asset.

Harvard professor Robert D. Putnam describes the value of reciprocal relationships with the term “social capital.” He compares social capital to other well-known forms of capital: “Just as a screwdriver (physical capital) or a college education (human capital) can increase productivity (both individual and collective), so too social contacts affect

Amateurs try to manage a community, but great leaders create more leaders. Nearly every challenge of building a community can be met by asking yourself, “How do I achieve this by working with my people, not doing it for them?” In other words, approach community-building as progressive acts of collaboration—doing more with others every step of the w

The secret to getting people together is this: build your community with people, not for them.

The most vibrant communities offer members a chance to act on their passions with one another.

communities are simply groups of people who keep coming together over what they care about.