Claudiu
@claudiu
A sparking curious mind
Claudiu
@claudiu
A sparking curious mind
Of all his provocative ideas, the one that lingers with me most is his argument that while “resilience” is celebrated, it’s often a dead end in practice. He’s urged me to reframe resilience itself as desire. “We’ve glorified resilience as this virtue,” he told me. “Bounce back, return to normal, weather the storm. But the literal definition of resilience is the ability of a system to return to its original baseline after being disturbed.” He continues:
Key quote: “That’s fine if you’re a rubber band. But in nature — and in human systems — survival doesn’t come from returning to where you were. It comes from becoming something you weren’t before. The most enduring systems — biological, social, or economic — don’t revert. They evolve. Resilience is static. It’s about homeostasis. Evolution is dynamic. It’s driven by dissonance, by collapse, by moments of rupture that force entirely new structures of being to emerge.”
Joe Brainard’s New Year poem “1970,” quoted in Ron Padgett’s biography:
1970
is a good year
if for no other reason
than just because
I’m tired of complaining

Bill Bernbach, the legendary creative director, founder of the creative advertising, on being imaginative, original and fresh