This Is Marketing: You Can't Be Seen Until You Learn to See

the better you are trying to teach or sell to the right person is worth far more than what you are charging.

the typical corporate cog wants to avoid getting in trouble with the boss.

They’ll only do it because it’s important to them.

On the other hand, showing generosity with your bravery, your empathy, and your respect is generous indeed.

People seeking to make change happen are often in a hurry, and advertising feels like a shortcut. But without persistence and focus, the investment is wasted.

The truth is that most brands that matter, and most organizations that thrive, are primed by advertising but built by good marketing. They grow because users evangelize to their friends.

The other way to read this is: always be wrong.

The very existence of a fancier alternative degraded their experience at their former favorite.

The essence of political change is almost always cultural change, and the culture changes horizontally. Person to person. Us to us.

Experts Exchange created profit via frustration.