added by Joe Maceda and · updated 2mo ago
What Even Is a Brand Universe?
Keely Adler added
- “A clear brand universe is not just about the brand, but about the unique, evolving constellation of connections to other brands, personalities, places online and off, and other cultural touchpoints, that create the fullest, richest context and associations in the audience(s)’s mind when juxtaposed all together.”
– Nick Susi, Executive Director of ... See morefrom this is your brand with a universe by Nikita Walia
Keely Adler added