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this is your brand with a universe
Practically speaking, a brand universe strategy allows:
- Flexibility for the Evolving Landscape: The Brand Universe Strategy isn't a rigid script, but a dynamic framework. It allows you to adapt messaging, content, and experiences across different channels and platforms as trends and customer preferences evolve.
- Deeper, imaginative storytelling: Br
Nikita Walia • this is your brand with a universe
Unlike standard brand strategy's emphasis on messaging and positioning, a brand universe strategy fosters a sense of community and shared identity, transforming customers into co-creators within the brand's world. This immersive approach allows the brand to maintain a fixed core identity or concept while expressing itself differently across channel... See more
Nikita Walia • this is your brand with a universe
“As brands seek to become more multiplayer, they intentionally create centers of gravity for attention and adherence. The mistake that brand marketers often make is limiting these centers of gravity to particular products, services, or offerings.”
– Phillip Jackson, Co-Founder, Future Commerce
– Phillip Jackson, Co-Founder, Future Commerce
Nikita Walia • this is your brand with a universe
Practically speaking, a brand universe strategy allows:
- Flexibility for the Evolving Landscape: The Brand Universe Strategy isn't a rigid script, but a dynamic framework. It allows you to adapt messaging, content, and experiences across different channels and platforms as trends and customer preferences evolve.
- Deeper, imaginative storytelling: Br
Nikita Walia • this is your brand with a universe
“A clear brand universe is not just about the brand, but about the unique, evolving constellation of connections to other brands, personalities, places online and off, and other cultural touchpoints, that create the fullest, richest context and associations in the audience(s)’s mind when juxtaposed all together.”
– Nick Susi, Executive Director of ... See more
– Nick Susi, Executive Director of ... See more
Nikita Walia • this is your brand with a universe
The core differentiation from brand strategy to brand universe strategy is beginning the branding exercise with the understanding that (1) there is a core brand message, idea, or offering your brand is attempting to communicate and (2) beyond the purchase, you desire to leave a lasting creative, identity-based, aspiration-focused, or context-based ... See more