What Even Is a Brand Universe?

What we have long called the creator economy is evolving to become more of a “meaning economy,” where the creators and brands and experiences that engage us will do so through story, craft, and a deeper and more sophisticated sense of meaning. The creator economy was ultimately driven by content (enabled by ubiquitous access to content creation and... See more

So, something important to note is building a brand universe isn't just a trend - it's a strategic approach to building long-term relationships with your customers. Your secret sauce for making lasting connections. It's about creating a world that people want to be a part of, where every interaction feels like a meaningful connection. So, go ahead ... See more

A broader, entertainment-focused brand strategy also opens the door for new revenue models and IP. From fashion brands seeking to become entertainment companies and building studios to fitness brands like Equinox building hotels, to the Ikea Roblox store, a universe-focused approach diversifies a business, taking its core ethos outwards for fans an... See more