Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

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Upfronts 2026 Report Card: Disney & Netflix Sizzle, NBCUni Fizzles

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Weekly Whimsies

MrBeast’s creator platform signals a more programmatic creator economy

Alyssa Mercante share.google

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The Future of Disney Plus Is a Confused Mess

Charles Pulliam-Moore theverge.com

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Weekly Whimsies

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Weekly Whimsies

The Analog Revival Did Not Take Place

Eugene Healey open.substack.com

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The Secret Problem of Hulu’s “The Secret Lives of Mormon Wives”

Entertainment Strategy Guy open.substack.com

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Just a moment...

Weekly Whimsies

Paid Substack Subscriptions to U.K.-Based Creators Surpass Half a Million (Exclusive)

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Disney+ to become ‘super app’ that goes beyond streaming service: report - 9to5Mac

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