Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

IBM Study: Sports Fans Demand More Dynamic Digital Content, Powered by AI

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Weekly Whimsies

Beyond IP Protection: The Risk of Losing Context in the AI Era

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Weekly Whimsies

Silence, Brand! 08.13.25

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Weekly Whimsies

These Science Fiction Novels Will Take You on an Epic Journey

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Reading List

How Beauty Plans to Crack Substack

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Weekly Whimsies

Amy Francombesubstack.com

Community

You Are the Brand Now

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Digital Self

A Cancer Patient Chose Assisted Death. That Wasn’t the Last Hard Choice.

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Last Lectures