Joe Maceda
@joemaceda
Media guy, marketing pro, culture considerer, non-believer.
Founder of Reason & Whimsy LLC
Joe Maceda
reasonwhimsy.substack.com
"Our brand is for gamers." Say this in a marketing meeting and too often,… | Sara Wilson
Sara Wilsonlinkedin.com
Noam Leon Kaestner on Substack
substack.com
Creativity typically refers to applied problem-solving, often operationalized through practical techniques. It is possible to train creativity like a muscle—to generate novelty through recombination, transformation or adaptive iteration. Creativity thrives within constraint and is usually focused on producing outcomes. Imagination, however, is some... See more