Joe Maceda

J

Joe Maceda

@joemaceda

Media guy, marketing pro, culture considerer, non-believer.

Founder of Reason & Whimsy LLC

reasonwhimsy.substack.com

What 2 years of data tells us about Netflix's sports gambit

Jo Redfernopen.substack.com
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Weekly Whimsies

Research as a form of pattern disruption

Alexi Gunneropen.substack.com
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Weekly Whimsies

Do I Need to Keep Up With Microtrends?

nytimes.com
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Weekly Whimsies

Why 'slow travel' is about to be 2026's biggest vacation trend

Jennifer Liushare.google
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Weekly Whimsies

catch-up culture is killing friendship

lauraopen.substack.com
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Weekly Whimsies