Creativity

“We live in a moment when industries are collapsing and reinventing faster than we can rename them. The arts need to stop sneering at strategy, and business needs to stop fearing beauty, subtlety and metaphor. The truth is, creative minds can revitalize tired systems, and commercial minds can protect and scale brilliant ideas.”
Explaining creative 'Resistance': the more important a project is to your soul's growth, the more fear it generates.
TRANSCRIPT
And I'd like your reflections on it and what you intended when you said it, which is, quote, the more important to your soul's growth, the stronger the resistance will be, which for me was very counterintuitive.
We all imagine the creative process as one of, you know, being inspired. Oh, this is my soul's work. and having a ton of motivation to
... See more"A dull truth will not be looked at. An exciting lie will. That is what good, sincere people must understand. They must make their truth exciting and new, or their good works will be born dead."
Evan Armstrong • The Art of Scaling Taste
To test an idea, you must build it. You can’t rely on the abstract – you have to bring it into the world to play with it feel it and only then can you judge whether it’s worth pursuing or not
