Strategy
- Know the customer. Talk to them. It is tempting to assume that we understand our customers, but we are often wrong. We validate our assumptions through qualitative and quantitative customer input.
Phil Peron • Managing Your Product Playbook
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April Dunford • A quickstart guide to positioning
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April Dunford • A quickstart guide to positioning
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Your strategy is the long-lasting way you’re investing in reaching that goal. Your strategy sits above the tactics. A strategy might be to earn trust and attention. A strategy might be to be seen as the best and maybe only alternative. A strategy might be to have alliances and partnerships that enable you and your message to reach exactly the right
... See moreSeth Godin • This Is Marketing: You Can't Be Seen Until You Learn to See
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Poppy Thaxter • “The best results arrive from solid and trustful relationships.” Atelier ...
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business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”
Meera Kothand • Uncover Your Difference
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Qualities of great strategy: p roblem-oriented: clearly identifies the problem; i nsight-driven: rooted in insights, both quantitative and qualitative; actionable: outlines concrete actions/investments that will solve this problem; focused: has a small number of high-leverage bets; cohesive: create a clear path from the problem to the solution.
Lenny Rachitsky • Getting better at product strategy
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Creative is the method
strat*scraps_v152
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