Strategy
- Previous research has repeatedly established the “power of three” in several contexts. People like the number 3. For example, a 1979 study found that a message is most persuasive when repeated 3 times, rather than 1 or 5 times.
- This study finds that 3 is the ideal number of positive claims to include in a message to maximize how persuasive it is
The rule of three in persuasion
Most people who attack or compete with you will be opportunists. So if the thing you're working on is your life's work, all you have to do is keep going, and eventually they'll drop away. Once several generations of them have dropped away you'll even stop caring about new ones.
Paul Grahamx.comAdvertising doesn’t just sell us products; it sells us the “idea” of ourselves. It taps into our desire to belong, to stand out, to be perceived in a certain way. We buy not just a watch, but the sophistication it represents. We purchase not just a phone, but the connectivity and status it implies. In this intricate dance, consumption becomes a... See more
Adaptation is reaction. Evolution is creation. If I’m adapting, I’m responding to external pressure — dodging, compensating, negotiating with the environment. But in evolution, something emerges that was inconceivable to the previous system. That’s why I say: the moment you’re adapting to your opponent’s moves, they already own you. True mastery —... See more
Let yourself be bored. We are so used to never being bored these days that we have lost the liberation that it brings, liberation that allows your mind to wander and wonder. Try this, all this week do your entire commute without looking at your phone. Just get bored and let you mind do interesting things and in particular to notice the people... See more
Peter Cundill on the power of perspective:
“I think it may be easier to see solutions if you can distinguish between context and content. If you can place a problem within the framework of the larger universe its dimensions are put into perspective and automatically diminished.”
Co-authors Rosamund and Benjamin Zander, on finding the right frame:
“Every problem, every dilemma, every dead end we find ourselves facing in life, only appears unsolvable inside a particular frame or point of view. Enlarge the box, or create another frame around the data, and problems vanish, while new opportunities appear.”
“Every problem, every dilemma, every dead end we find ourselves facing in life, only appears unsolvable inside a particular frame or point of view. Enlarge the box, or create another frame around the data, and problems vanish, while new opportunities appear.”
We think of it as three pillars: AI, human, and brand. AI brings power and speed, the human brings taste, intuition, and problem-solving, and the brand provides the framework that keeps everything on-point and relevant. Without that balance, you either get work that’s technically impressive but soulless, or work that’s imaginative but not aligned... See more