Strategy
“The trouble with market research is people don’t think what they feel, they don’t say what they think, and they don’t do what they say.” (David Ogilvy)
When culture moves fast, brands should look for things that move slowly.
Ana Andjelic, Legibility as Status, The Sociology of Business
Spend only after you have assessed the above two things in your life. For me, I’ve made a huge impact in my appearance and my spending by cutting routines to core products and only replacing things that work for me. I no longer purchase trends, ‘steps’ in a routine I don’t maintain, or brand upgrades that are superficial.
If it saves you time and... See more
If it saves you time and... See more
Devamsha @ Financial Hot Girl • being hot is a strategy, not a personality
- Previous research has repeatedly established the “power of three” in several contexts. People like the number 3. For example, a 1979 study found that a message is most persuasive when repeated 3 times, rather than 1 or 5 times.
- This study finds that 3 is the ideal number of positive claims to include in a message to maximize how persuasive it is
The rule of three in persuasion
Most people who attack or compete with you will be opportunists. So if the thing you're working on is your life's work, all you have to do is keep going, and eventually they'll drop away. Once several generations of them have dropped away you'll even stop caring about new ones.
Paul Grahamx.comAdvertising doesn’t just sell us products; it sells us the “idea” of ourselves. It taps into our desire to belong, to stand out, to be perceived in a certain way. We buy not just a watch, but the sophistication it represents. We purchase not just a phone, but the connectivity and status it implies. In this intricate dance, consumption becomes a... See more
Adaptation is reaction. Evolution is creation. If I’m adapting, I’m responding to external pressure — dodging, compensating, negotiating with the environment. But in evolution, something emerges that was inconceivable to the previous system. That’s why I say: the moment you’re adapting to your opponent’s moves, they already own you. True mastery —... See more