My top performing ads have ONE common theme: (They use these 5 questions...)I use these to create every ad I create. And y best performing ads tick every box.But my worst happen when I ignore this framework.Here's how you can make A1 ads that sell: Whenever I sit down to write an ad, I ask myself: 1. Can I visualize it?2. Can I falsify it?3. Can no... See more

strategic interpretation and ensuring insights drive decisions

Creative direction isn’t about making things look good. It’s about making them feel right.So what is Creative Direction?It’s not just picking colors or fonts.It’s the guiding vision behind how your brand looks, feels, and speaks across every touchpoint.Design is craft.Creative direction is the compass.It makes sure your logo, website, packaging all... See more

60% of Google searches end with zero clicks. Why? Because AI.

If there’s one thing I’ve learned building Listen, it’s that great teams win.But hiring in SF is brutal (even Zuckerberg fails with $100M offers).Spamming the same linkedin messages to candidates every day doesn’t work.Instead, we designed a puzzle and put it on a billboard in Nob Hill.https : // {64659, 123310, 75584, 8138, 38271}hint: tokenizers

Accounting Made Easy: Understand the 3 Golden Rules in Minutes1.Personal Account Rule:Debit the Receiver, Credit the Giver2.Real Account Rule:Debit What Comes In, Credit What Goes Out3.Nominal Account Rule:Debit All Expenses and Losses, Credit All Incomes and GainsSummary: • Debit (What Comes In) — Assets received, expenses incurred, or increases i... See more

Does your brand’s social strategy have tension?The best brands understand the perception audiences have about them and their industry, and use their social media to twist that. The result of that tension—a brand going against expected norms—leads to surprising moments that delight their audience. Oftentimes, *that’s* what people are reacting to whe... See more

Hiring employees with a founder mentality:Pros:- Self-starters- Need little supervision- Spot problems before they happen- Come up with new ideas dailyCons:- Eventually one of those ideas is “I should quit and start my own company.”

Given the overwhelming research that social isolation is a destructive force (loneliness, polarization, unhappiness), shouldn't one of the core responsibilities of a local news outlet be "things to do" (including with other people)?At one point I thought that this function had been so thoroughly taken by specialty firms (e.g. Time Out) or by search... See more