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It's like bringing a friend to a party. 🎉 Here's how it works: 🗣 The Audience. A creator isn't ultimately obligated to the brand that's writing them a sponsorship check. They're obligated to the audience. It's a creator's most important and core constituency. Because it's the audience that gave them the ability to get that sponsorship check in the... See more

if you're feeling stuck or stagnant it's likely you have feedback loops that are either too slow, too sparse, or untrustworthy. fix this asap.

Nobody cares that you launched a thing.A new website. A report. A newsletter. A campaign.Cool for you. But for the rest of us? Snooze.The announcement itself isn’t worth my attention.The value inside might be.So if you’re going to post “We’re thrilled to announce...” — stop right there.Instead:- Lead with the problem you’re tackling: “Too many... See more

Big decisions aren’t always made rationally. They’re often made from the feelings in people’s hearts.

If I were building a startup today, I'd exhaust every alternative before raising venture capital.Not because funding is inherently bad—but because the moment investors join your cap table, the game fundamentally changes.You're no longer optimizing for sustainable growth or profitability. You're optimizing for hockey-stick scale—because VCs have a... See more

Bescy Repository — a library of talks and case studies from two years of events. You’ll find examples of how behavioural insights have been applied to real-world sustainability challenges, such as:☀️ Using behavioural science to drive rooftop solar adoption (Kenneth Gillingham & Gordon Kraft-Todd, PhD)🌿 Inspiring people to protect biodiversity and... See more

Doomscrolling get you down? The indie web is the way out.Here you’ll find sites that aren’t built for views or profits, by creators who are embracing what made the world wide web beautiful and exciting in the first place.Alexandra Ciufudean has compiled a list of her favorites to get you started.As Barry Hess, co-founder of Good Enough, a platform... See more

Another warning light for the biosphere has just started flashing.The increasing acidification of the ocean - a process driven by the burning of fossil fuels - has crossed its safe limit for the first time ever, putting all marine life and ecosystems at risk.Ocean acidification is the 7th of 9 natural processes that regulate Earth’s... See more