Strategy
2. Want to Learn How to Build a Community? Go Work in Hospitality.
Now let’s flip it. Say you’re drawn to something softer but just as powerful: the art of connection. You want to know how to make people feel seen, appreciated, and part of something.
You want to understand experience design on a human level—how to craft shared moments that feel... See more
Now let’s flip it. Say you’re drawn to something softer but just as powerful: the art of connection. You want to know how to make people feel seen, appreciated, and part of something.
You want to understand experience design on a human level—how to craft shared moments that feel... See more
BFG (aka BrightFutureGuy) • Want to Be Unstoppable at Sales or Community-Building?
To systematically build iconic brands, companies must reinvent their marketing function. They must assemble cultural knowledge, rather than knowledge about individual consumers. They must strategize according to cultural branding principles, rather than apply the abstracted and present-tense mind-share model. And they must hire and train cultural... See more
Douglas Holt • Branding as Cultural Activism
In the end, what’s most meaningful is creating positive, uplifting outcomes for human experiences and human relationships. Business, like life, is all about how you make people feel. It’s that simple, and it’s that hard.
Danny Meyer • Setting the Table: The Transforming Power of Hospitality in Business
The reason that you develop a strategy is to make sure that you/your business remains continuously relevant to the unfolding future so that you can flourish and endure not just today but also tomorrow. You need to navigate the ship of yourself (or your organisation) over time and into the future as that future unfolds and becomes the present.
Patricia Lustig • Strategic Foresight
Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.
Alison Beard • Life’s Work: An Interview with Ruth Reichl
Success in business comes from helping people — bringing the most happiness to the most people. The best marketing is being considerate. The best sales approach is listening. Serve your clients’ needs, not your own. Business, when done right, is generous and focused on others. It draws you out of yourself, and puts you in service of humanity.