Strategy
- Know the customer. Talk to them. It is tempting to assume that we understand our customers, but we are often wrong. We validate our assumptions through qualitative and quantitative customer input.
Phil Peron • Managing Your Product Playbook
Most people, when they think about innovation, start with the product. Instead, the innovator should start by figuring out an innovative method for getting products to customers. Most people, when they think about innovation, start with the product. Instead, the innovator should start by figuring out an innovative method for getting products t... See more
Steve Jobs • Steve Jobs about go to market strategy
Born Social: The Social-First Brand
docs.google.comEverything seems achievable at the beginning of a plan, but here’s a great question to identify potential risks: what is the number one reason this could go wrong?
Shaan Puri • My First Million on Apple Podcasts
in reality, the biggest barrier to originality is not idea generation—it’s idea selection.
Adam Grant • Originals: How Non-Conformists Move the World
If you dream of something worth doing and then simply go to work on it . . . if you think of, detail by detail, what you have to do next, it is a wonderful dream even if the end is a long way off, for there are about five thousand steps to be taken before we realize it; and start making the first ten, and stay making twenty after, it is amazing ho
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