Strategy
community = a true peer to peer network, which aids in the feeling of belonging but also in the sense of intimacy that's created when you're surrounded by people who share in your passions.
Zoe Scaman • The new fandom formula
Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.
Poppy Thaxter • “The best results arrive from solid and trustful relationships.” Atelier ...
If the opposite of your strategy is a bad strategy, then your strategy is not a good strategy. Arguably, you’re just avoiding stupidity.
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
2. Want to Learn How to Build a Community? Go Work in Hospitality.
Now let’s flip it. Say you’re drawn to something softer but just as powerful: the art of connection. You want to know how to make people feel seen, appreciated, and part of something.
You want to understand experience design on a human level—how to craft shared moments that feel... See more
Now let’s flip it. Say you’re drawn to something softer but just as powerful: the art of connection. You want to know how to make people feel seen, appreciated, and part of something.
You want to understand experience design on a human level—how to craft shared moments that feel... See more
BFG (aka BrightFutureGuy) • Want to Be Unstoppable at Sales or Community-Building?
business becomes a brand when it transcends its category of origin. It takes an existing core equity, or a particular philosophy, and it infuses that idea into everything it does, furthering its reputation or world view one product, service or line extension at a time.”