Strategy
Building a brand identity is like composing a soundtrack for a film. You must find ways to touch on the same themes, while still introducing variations and inventive ways to create an atmosphere – in our case, the rich universe of a brand.
Poppy Thaxter • “The best results arrive from solid and trustful relationships.” Atelier ...
Success in business comes from helping people — bringing the most happiness to the most people. The best marketing is being considerate. The best sales approach is listening. Serve your clients’ needs, not your own. Business, when done right, is generous and focused on others. It draws you out of yourself, and puts you in service of humanity.
Derek Sivers • How to Live: 27 conflicting answers and one weird conclusion
Brand strategy is applied anthropology in a capitalist framework.
Strategy is fine in the meeting room, where everyone is listening and there isn’t any competition, but that isn’t the world where advertising has to work.
In the real world no-one reads the strategy, in the real world the advertising itself is all that counts.
It either stops people or it doesn’t, the strategy stops being relevant the minute they tur... See more
In the real world no-one reads the strategy, in the real world the advertising itself is all that counts.
It either stops people or it doesn’t, the strategy stops being relevant the minute they tur... See more
STRATEGY IS STRANGLING ADVERTISING - Dave Trott's Blog
Consider modern brand building. In an age where a brand can be built in days or destroyed in hours, the synthesised strategist knows how to combine:
• Traditional brand architecture with meme theory
• Cultural anthropology with real-time data analysis
• Community dynamics with performance marketing
• Long-term brand building with short-term cultural re
... See moreZoe Scaman • The Synthesised Strategist
If the opposite of your strategy is a bad strategy, then your strategy is not a good strategy. Arguably, you’re just avoiding stupidity.
The reason that you develop a strategy is to make sure that you/your business remains continuously relevant to the unfolding future so that you can flourish and endure not just today but also tomorrow. You need to navigate the ship of yourself (or your organisation) over time and into the future as that future unfolds and becomes the present.