STRAT_SCRAPS volume one hundred and fifty three

- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more

If you are trying to create an image where there is none: You are launching a product in a totally new category. You are a start-up. Even more challenging still, you are launching a totally new product unlike anything people have used before. What is your symbol? There are a few things that you can draw on here. First, what problem are you trying t

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