• What’s one word on your mind right now?

• What’s an idea that jumped out at you from what you just heard?

• What did this remind you of?

• Share one way you might make this better. 

• On a scale of 1 to 5, how confident/excited/clear are you on what you just heard?

• Raise your hand if you felt ____ about this. Raise your hand if you felt _____ about this. (

Know how to leave things alone, for if knowing how to refuse is one of life's great lessons, an even greater one is knowing how to say no to yourself, to important people, and in business. There are non-essential activities, moths of precious time, and it's worse to take an interest in irrelevant things than to do nothing at all

One of the most intelligent case studies in design is the Chinese tea cup. They’re made without handles simply because if it’s too hot to touch, it’s too hot to drink.

Humans naturally want to add more. Add a cardboard sleeve, add a warning on the outside of the cup, add a handle. The result of all these things never cools down the actual contents.

“not that they should buy it, but merely that they should admire it”

The time you spend is not your own.

You are, as a class of human beings, responsible for more pure raw time, broken into more units, than almost anyone else. You spent two years learning, focusing, exploring, but that was your time; now you are about to spend whole decades, whole centuries, of cumulative moments, of other people’s time. People usin

The world is getting larger because I can now look everywhere when I want

to find something (or someone). That means that the amount of variety is

staggering, and it means I can define my world to be exactly what I have an

interest in—and find my preferences anywhere on the planet.

At the same time, the world is getting smaller because the categories a