Why Mars Needs a Creative Director

I define “creative risk” as the wild ideas in our mind’s eye that we would love to pursue, but don’t because the cost (time, money, reputation...) is too much to bear. As a result, we play it safe in the form of making sequels in Hollywood, emulating successful campaigns in advertising, and “staying in our lane” or what we’re comfortable with in ou... See more

• The future of internet media is less, but better.  Time and attention are precious, finite resources. How we spend them determines the quality of our lives. We believe media practitioners have a responsibility to treat time and attention as sacred, refusing to churn out commoditized filler content or algorithmic bait, and instead only ask for

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If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the recogni... See more