Be ruthless about what you ignore.

Everybody should be thinking of their brand as a character. It loosens what you can do and are allowed to do.

Our competition is not other brands in the category, we don't give a shit about what others in the category are doing.

The competition is the other things that are in your feed; that really funny comedian, that meme account, your best frien

As with the Mechanical Turk, the human persists within the machine

— Filterworld, Kyle Chayka

“in this version though, a lot of your story is written by others. You write your autofiction about yourself and others write their fictions about you, often anonymously, on Substacks, subreddits, messageboards like Lolcow, on Twitter and Instagram and podcasts too, and this makes things different from what has come before. The lives of these perso

Not only do we tend to rewrite our memories according to the narratives we believe in at the moment, we are also easily influenced by word choices e.g. using the phrase ‘a car that zoomed past’ versus ‘a car that drove past’ can cause us to believe different things.

Memory is less so a recording or a catalogue, but more like vapour.