"You learn to write by writing. It’s a truism, but what makes it a truism is that it’s true. The only way to learn to write is to force yourself to produce a certain number of words on a regular basis."

the McNamara fallacy, as it came to be known, refers to our tendency to focus on the most quantifiable measures, even if doing so leads us from our actual goals. Put simply, we try to measure what we value, but end up valuing what we measure.

A little nonsense now and then, is cherished by the wisest men - Roald Dahl

The ‘90s version of not selling out meant refusing to play certain spaces or not letting your song be in a beer commercial. The ‘20s version of selling out means making things in limited quantities to play against mass culture. Though different, the responses come from a similar place. They’re both sensing a culture where, to quote Claire L. Evans ... See more

When you hit publish, you are far more likely to strive valiantly towards your deepest desires, and live in accord with the values you committed to the page.

The process of earnest striving, and living in integrity with your words, only feeds the fire, and attracts ever more people and opportunities into your world. Writing and publishing a manifest... See more

Friend, I hope you can see that what will propel you to thrive has a little to do with your skills and a lot to do with your mind.

I hope you get to know your inner world. I hope you thrive financially while living your values. I hope you focus less on what you achieve and more on who you become. I hope you learn to be kind to yourself. I hope you f... See more

Successful Brand Universes are those that when come in contact with, we as consumers instantly react, “Wow, thats SO [insert brand here].”

Consider the difference between Trader Joe’s (a beloved grocery store with a wide variety of goods, all of which you can trust) and whatever new CPG goods are popular on TikTok. Hype is a flash in the pan. Narrative network effects are durable, long-lasting, and broadly applicable.

The journey is about continual way-finding. It’s not like you find a way and then you’re done. Way-finding must happen everyday.